Head of CRM - India

February 27

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Logo of Quest Software

Quest Software

Quest Software is an iGaming company with over four years of experience and a team of more than 1000 specialists and managers. The company has successfully completed 10 major projects that are popular and operational in Tier 1-3 countries. Quest Software places a high value on attracting skilled professionals to efficiently build processes and expand its presence in new markets. As a recognized participant in international events in Europe and America, Quest Software offers a dynamic and innovative work environment with rapid growth opportunities, flexibility in team and project building, and open communication. The company is committed to upholding its values and promoting employee engagement where voices are heard and innovation is encouraged.

Database Management • Cloud Management • Application Management • Data Protection • Microsoft Platform Management

1001 - 5000 employees

Founded 1987

🎮 Gaming

📋 Description

• Develop and implement customer relationship management (CRM) strategies for Online Casino & Sportsbook aimed at retaining customers, increasing engagement, and boosting monetization. • Create, plan, and execute marketing campaigns for segmenting and personalizing user interactions. • Set up and optimize triggered and automated email, SMS, and push notifications for various user segments based on behavior and preferences. • Analyze data on user behavior and activity on the platform to develop individualized offers, bonuses, and promotions. • Collaborate with development, marketing, and analytics teams to meet CRM strategy goals and enhance customer experience. • Conduct regular A/B testing of CRM campaigns to improve engagement and retention metrics.

🎯 Requirements

• Minimum 2 years of experience as a CRM Manager in iGaming or Gambling. • Strong understanding of online casino and sportsbook platforms, as well as user behavior in the industry. • Proficiency in Customer Journey Mapping (CJM) to design trigger-based and event-driven messaging. • Experience with the Smartico CRM system. • Skilled in using analytics tools to monitor and assess campaign effectiveness. • Ability to segment customer databases, develop personalized offers, and design loyalty programs. • Knowledge of A/B testing methodologies and data-driven optimization practices. • Excellent communication skills for collaborating with cross-functional teams.

🏖️ Benefits

• Competitive salary and incentives for your contribution and result. • Absence of micromanagement, hierarchy; fast decision-making speed. • Perks such as paid sick leave and vacations, plus additional day off in honor of your birthday. • Opportunity to participate in the company's internal events: open negotiations and product meetings. • Fully remote plus coworking space payment worldwide.

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