Remarketing Specialist

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Quest Software

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Database Management • Cloud Management • Application Management • Data Protection • Microsoft Platform Management

1001 - 5000

Description

• Develop and execute remarketing strategies aimed at retaining and re-engaging users. • Set up and optimize campaigns for various geographic markets, tailoring approaches to audience specifics. • Implement segmented strategies targeting new, dormant, and active user groups. • Manage campaigns on the Ubidex platform, ensuring performance goals are met through continuous optimization. • Monitor key metrics (CTR, CPA, ROI, LTV) and adjust campaigns based on data insights. • Analyze campaign performance, test hypotheses, and optimize creatives and targeting for better results. • Prepare detailed reports with actionable recommendations to improve campaign efficiency. • Work on improving the user journey by developing retention strategies to reduce churn and increase user return rates. • Stay updated on industry trends and adapt strategies to maintain a competitive edge.

Requirements

• At least one year of hands-on experience managing remarketing campaigns on the Ubidex platform. • Familiarity with programmatic ad platforms like RTB and DSP, with a strong understanding of automated campaign management. • Experience in the online casino or gaming industry, with knowledge of user behavior and retention strategies. • Proficiency in digital marketing tools (e.g., Google Ads, Facebook Ads) and understanding of performance metrics such as CTR, CPA, and ROI. • Strong data analysis skills using platforms like Google Analytics or Power BI, with the ability to make informed strategic decisions. • Experience in launching and optimizing campaigns across different geographic markets with tailored user segmentation strategies. • Reporting expertise, including preparing actionable analytics and providing recommendations to improve campaign outcomes.

Benefits

• Remote work schedule from Monday to Friday, 10:00–19:00 (GMT+3), giving you more flexibility and no commute. • Full equipment provided for a productive and comfortable work experience. • Paid vacation and sick leave, with an additional day off to celebrate your birthday. • Thoughtful holiday gifts and special event surprises to show our appreciation. • Competitive salary that reflects your skills and contribution to the team. • Access to internal company events focused on knowledge sharing and professional growth. • Freedom from micromanagement—make decisions quickly and collaborate directly with any team member. • A referral program with bonuses for helping us expand the team. • Opportunities for continuous professional development and skill enhancement.