Product Marketing Manager

2 days ago

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Progress

WebsiteLinkedInAll Job Openings

application development • web development • cloud development • application modernization • digital experience

1001 - 5000 employees

Founded 1981

🤖 Artificial Intelligence

💰 Post-IPO Equity on 1995-01

Description

• Partner closely with Product Management and growth marketing teams to develop go-to-market strategies. • Own customer insight programs to uncover requirements and market data. • Develop differentiated product positioning and messaging that highlights our product’s unique benefits. • Communicate product value by understanding product capabilities and translating technical features into clear, benefits-oriented language. • Create and evangelize the market strategy to customers, partners, staff, analysts and press. • Collaborate with sales and marketing functions to create high-impact materials and sales enablement tools. • Measure the effectiveness of product marketing programs and own the customer acquisition funnel. • Deliver thought-leadership content via industry events, blogs, videos and other outlets. • Analyze and refine the customer journey to best match buyer personas and their preferred purchasing processes. • Work with cross-functional teams on projects that focus on solving business challenges and contribute to the overall business unit portfolio strategy.

Requirements

• Proven B2B product marketing experience with background in technology, SaaS or content management solutions; CMS, DXP or CDP experience is a strong plus. • Outstanding written and verbal communication skills in English and an ability to tailor communication styles to different audiences. • Understanding of unique business and marketing considerations (pricing, selling strategies, market trends). • Experience in working with marketing and business tools such as Google Analytics, Eloqua, Salesforce, BI and Reporting Tools and alike. • Deep understanding of the digital experience and application development market, trends and competitors. • Experience acting as a subject matter expert with analysts, partners, customers and internal teams. • Depth in marketing knowledge – strategic planning, gathering and using market data to evaluate new markets. • Evidence of exceptional teamwork and collaboration skills with the ability to work closely with cross-functional teams. • Adaptable and resilient, demonstrating comfort in a fast-paced environment with the ability to pivot as needed.

Benefits

• Premium Collective Health Insurance Plan with a monthly employer contribution • Premium Collective Pension Scheme fully funded by Progress • Generous vacation allowance, an additional day off for your birthday, and days off for volunteering • A global well-being program focused on physical, mental, and financial health • Career growth opportunities with tools and knowledge sharing