Director of Marketing

April 11

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Prominence Advisors

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Prominence Advisors is a data enablement company that has been empowering health systems across the United States with self-service analytics since 2011. They integrate data from multiple sources in real-time, enabling large healthcare providers to maximize the value of their data. Prominence helps healthcare organizations leverage their data to make healthcare smarter, improve patient outcomes, reduce the cost of care, and increase operational efficiencies. Their solutions have saved clients millions of dollars and empowered healthcare leaders by building trust in their data through governed self-service analytics.

Epic Software Implementation • Business Intelligence • EMR Implementation • Healthcare Organizational Consolidation • Strategic Advisory Services

51 - 200 employees

Founded 2014

⚕️ Healthcare Insurance

🤖 Artificial Intelligence

🏢 Enterprise

📋 Description

• Prominence is an award-winning data enablement firm revolutionizing healthcare. • We empower healthcare organizations to unlock the full potential of their data, driving improvements in patient care, operational efficiency, and financial outcomes. • Prominence is looking for a Director of Marketing who will lead the development and execution of strategic brand initiatives, driving growth and market differentiation through compelling storytelling, consistent visual identity, and impactful campaigns. • This role will be instrumental in shaping the brand's voice and positioning across all channels, with a strong emphasis on leveraging artificial intelligence to optimize marketing performance, personalize customer experiences, and enhance decision-making. • The ideal candidate will combine creative vision with data-driven strategies, fostering innovation and collaboration across teams to elevate brand presence and deliver measurable business outcomes.

🎯 Requirements

• Develop and lead comprehensive brand strategy to drive awareness, loyalty, and market leadership across all platforms. • Oversee the creation and execution of marketing campaigns, ensuring alignment with brand voice, business goals, and target audience engagement. • Utilize AI-driven tools and analytics to inform decision-making, personalize customer journeys, and optimize campaign performance. • Collaborate cross-functionally with innovation, sales, and customer success teams to ensure brand consistency and cohesive messaging. • Analyze market trends, competitor activity, and consumer behavior to identify opportunities and threats to brand growth. • Own the marketing technology stack, identifying and implementing AI-powered solutions to improve efficiency and innovation. • Drive content strategy and development, ensuring storytelling is compelling, consistent, and data-informed. • Establish and monitor KPIs and ROI metrics to assess the success of brand initiatives and continuously refine strategy. • Act as a brand guardian, ensuring all internal and external communications reflect brand standards and values. • Stay current with emerging technologies and marketing trends, especially in the AI and digital space, to maintain a competitive edge. • 5+ years of progressive marketing experience. • Proven track record of building and evolving strong, differentiated brands across digital and traditional channels. • Demonstrated experience leveraging AI tools and platforms in marketing strategy, campaign execution, or customer experience personalization. • Hands-on experience with marketing analytics, attribution modeling, and data-driven decision-making. • Strong background in managing integrated marketing campaigns, including digital, content, social, email, and paid media. • Successful history of managing and scaling marketing technology stacks, including CRM, automation, and AI-powered tools. • Experience working cross-functionally with sales, product, and executive leadership to align marketing strategies with business objectives. • Industry experience in tech or fast-paced, innovation-driven environments preferred.

🏖️ Benefits

• Competitive Salaried and Hybrid Compensation Plans • Health Care Plan (Medical, HSAs, Dental & Vision) • Retirement Plan (401k) • Life Insurance (Basic, Voluntary & AD&D) • Dependent & Health Savings Accounts • Short Term & Long Term Disability • Paid Time Off (Vacation/Sick & Public Holidays) • Training & Development Fund • Technology Stipends (for Qualifying Roles) • Work From Home • Charitable Giving to Causes You Believe In