Senior Director of Performance Marketing

February 25

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Propel

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Propel is an organization dedicated to reimagining an economy and democracy that benefits the many rather than the few. Propel invests in early-stage ventures and visionary leaders who challenge the status quo and drive transformational change. The organization focuses on building a more equitable and just society by providing greater access to capital for diverse, impact-driven entrepreneurs. Propel also supports organizers, strategists, and changemakers who strengthen democratic society. Moreover, Propel has initiatives such as Propel Ventures, Propel Democracy, Propel Opportunity, and Propel Talent, focusing on early-stage impact-driven companies, building progressive power in the U. S. , improving economic outcomes, and growing the social impact talent pipeline respectively.

2 - 10 employees

🌍 Social Impact

💸 Finance

🤲 Charity

📋 Description

•About Proppel •We connect LATAM talent with remote work opportunities in the most exciting companies worldwide. •If you're looking for the opportunity to develop your skills and work with some of the best and most exciting companies around the world, Proppel can help. •Our headquarters are in London, UK, and we're looking for top-tier talent in LATAM to support our clients. •What We're Looking For •Our client, a fast-growing eCommerce brand, is seeking a Sr. Director of Performance Marketing to lead and scale their digital advertising efforts. This role is essential for driving revenue growth through data-driven marketing strategies, with a strong emphasis on Meta advertising. The ideal candidate is both strategic and hands-on, capable of optimizing ad performance while identifying new opportunities for scaling campaigns efficiently. •Responsibilities •Lead the Meta advertising strategy and execution by working closely with the creative team to test and scale ad campaigns while ensuring they meet efficiency goals and customer acquisition cost targets. •Develop structured processes for campaign management that support rapid iteration and growth while maintaining strong performance. •Optimize the entire customer journey, from the first ad impression to the landing page and beyond, identifying and addressing any weak points in the funnel. •Explore opportunities to expand into new performance channels, such as TikTok, YouTube, and Connected TV, ensuring they align with cost and efficiency targets. •Oversee marketing analytics and reporting, using both custom-built tools and industry-standard platforms to measure performance and guide decision-making. •Provide hands-on leadership to a high-performing team, staying deeply involved in campaign optimization, creative production, and fostering a culture that balances creativity, analytical rigor, and speed.

🎯 Requirements

•8+ years of experience in performance marketing, with expertise in Meta advertising and creative testing. •Proven track record of scaling digital campaigns while maintaining strong efficiency metrics. •Experience identifying and expanding into new performance marketing channels. •Strong analytical and mathematical skills, with experience in cross-channel attribution models and marketing mix modeling tools. •Deep knowledge of performance marketing trends, best practices, and industry tools.

🏖️ Benefits

•USD Salary •100% Remote Work •Paid Time Off