Product Marketing Specialist

September 17

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Q4

WebsiteLinkedInAll Job Openings

Investor Relations Websites • Webcasting • Mobile Applications • Capital Markets Intelligence • Corporate Websites

501 - 1000

Description

• Support Go-to-Market (GTM) Strategies: Assist in the development and execution of GTM strategies for products and services by collaborating closely with product management and business units. • Market & Competitive Analysis: Conduct market research and competitive analysis to provide insights that guide product development and positioning. • Collaborate on Marketing Initiatives: Work with product managers and marketing teams to create training materials for sales channels and contribute to digital campaigns, events, and other key marketing initiatives. • Maintain Competitive Landscape: Help develop and update the competitive landscape to provide sales and product management teams with insights on industry strengths and weaknesses. • Feature & Service Insights: Gather and analyze customer feedback and market data to provide insights that support product roadmap planning and strategy. • Sales Enablement: Collaborate with sales enablement teams to develop training materials and assessments aimed at improving the sales and client experience. • Assist in Pricing & Packaging: Support the development of pricing and packaging strategies for products and services through market analysis and competitive benchmarking. • Content Development: Assist in creating thought leadership content for external publications, speaking engagements, and professional networking opportunities within the industry. • Cross-Functional Collaboration: Work with cross-functional teams, including sales, marketing, and product management, to develop compelling product messaging for both internal and external audiences. • Performance Metrics: Assist in tracking and analyzing key performance indicators (KPIs) to measure the effectiveness of marketing strategies and recommend adjustments as needed. • Presentation Support: Help prepare and deliver presentations to stakeholders, including senior leadership, sales teams, and external audiences.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field. • 2-5 years of experience in sales, product marketing, product management, demand generation or content marketing, within a SaaS environment. • Strong communication skills, both written and oral, with the ability to create compelling content and presentations. • Experience in conducting market research and competitive analysis. • Ability to manage multiple priorities and collaborate effectively with cross-functional teams. • Analytical mindset with the ability to interpret data and provide actionable insights. • Proactive, curious, and detail-oriented with a collaborative approach to problem-solving. • Prior experience in high-growth SaaS companies and/or familiarity with capital markets is a plus.