Account Based Marketing Manager

2 days ago

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Quadient

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Quadient is a leader in providing award-winning digital and physical communication solutions to power secure and sustainable business connections. They offer platforms that support digital transformation and help organizations create meaningful customer experiences by leveraging automation and creating personalized, compliant omnichannel interactions. Quadient is passionate about creating connections that matter between businesses, their data, and customers, supporting companies of all sizes in their growth journey. Their innovative solutions, including digital tools, mail handling, and contactless parcel lockers, are designed to enhance efficiency and customer experiences.

Mail-Related Solutions • Folder inserters • Print Service Provider • Customer Experience Management • Customer Communications Management

5001 - 10000 employees

Founded 1983

🤝 B2B

🏢 Enterprise

☁️ SaaS

💰 Post-IPO Debt on 2021-11

📋 Description

• Develop and execute data-driven ABM strategies aligned with marketing and sales goals, focusing on high-value enterprise accounts. • Identify key accounts through market research, data analysis, and collaboration with sales and marketing. • Manage multi-channel ABM campaigns (email, social media, digital advertising) tailored to specific accounts, aligning with demand generation and sales teams. • Create customized messaging and content addressing target account needs, ensuring high personalization and relevance. • Utilize ABM platforms to identify accounts, execute campaigns, track engagement, and analyze performance for optimization. • Monitor ABM campaign metrics (engagement, pipeline growth, ROI), applying an experimentation mindset for continuous improvement. • Manage ABM campaign budgets effectively and provide performance updates to stakeholders. • Train sales teams on ABM programs to promote best practices. • Stay updated on industry trends, competitive landscape, and emerging technologies to enhance ABM strategies. • Collaborate with data/marketing operations for ABM tool support and integration.

🎯 Requirements

• 7+ years of marketing experience, with a focus on ABM or related fields; B2B experience preferred. • Highly organized with strong project management and communication skills. • Ability to work collaboratively and autonomously in a fast-paced environment. • Proven track record of achieving results through cross-functional teamwork. • Analytical mindset with proficiency in data interpretation and decision-making. • Bachelor’s degree in marketing or equivalent professional experience. • CRM/marketing automation experience, especially Salesforce and Eloqua. • Strong understanding of ABM strategies and best practices; experience with tools like 6sense is a plus. • Knowledge gaps can be filled. Even if you don’t satisfy every single requirement or meet every qualification listed, we still want to hear from you.

🏖️ Benefits

• Flexible Work : Embrace a hybrid work model blending office and remote setup for a balanced lifestyle. • Endless Learning: Access global opportunities for growth through our 24/7 online learning platform. • Inclusive Community: Join our Empowered Communities and engage in our Philanthropy program. • Comprehensive Rewards: Enjoy competitive Total Rewards covering wellness, work/life balance, and more, including a generous referral scheme. • Caring for Wellbeing : Access our complimentary employee assistance program for mental health support.