SEO Specialist

November 23

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Personal Injury Lawyer SEO • Law Firm SEO • SEO for Lawyers • Personal Injury Marketing • SEO

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Description

• Editing and optimizing content to improve a client's content ranking in search engines • Have a keen eye for detail and possess excellent SEO and content trends knowledge • Publishing new content and improving existing content • Creating keyword-targeted copy to optimize content for specific key phrases • Using digital tools to identify search trends and key phrases • Publishing and enhancing landing pages in WordPress • Creating custom graphics and enhancing images for landing pages and blogs • Posting and optimizing blogs for targeted phrases. • Work with an established service client managing their local listings and demonstrating an advanced understanding of Local SEO. • Create local strategies with the client using their Google My Business API to maintain accurate location data • Identifying critical client/account issues and escalating them to appropriate executives in a timely manner • Using SEO principles to maximize copy’s reach (internal linking, metadata optimization) • Interpreting copywriting briefs to understand project requirements • Collaborating with Account Managers and Project Managers on client campaigns • Maintaining editorial calendars • Editing content to improve optimization • Ensuring that SEO and SMO strategies are effectively implemented • Marking up sites and content with JSON schema • Expected to retain existing business, while pursuing profitable growth opportunities for assigned client account, both in SEO investments and cross-channel upsells • Optimizing permalink structures to improve URL clarity and SEO performance. • Implementing and managing 301 redirects to preserve rankings and link equity. • Auditing and resolving 404 errors to improve user experience and maintain search engine trust. • Configuring robots.txt and XML sitemaps to enhance crawlability and indexing.

Requirements

• 1-2+ years experience doing SEO work for clients within an agency environment • 2+ years of experience in local SEO or local SEO listings management for enterprise brand(s) • Expert knowledge of SEO and Analytics • Expert knowledge of WordPress & complex themes • Desire to lead local strategy for large-growth SEO client • Strong knowledge of Local SEO best practices, Google My Business, GBP API and experience managing and optimizing local listings • Excellent writing, editing, and proofreading skills • Knowledge of HTML, CSS, and JSON • Knowledge of Ahrefs, SEMrush, and Google Search Console. • Experience in the legal vertical • SEO Certifications (Ahrefs, SEMrush, Google Analytics, Gotch Academy) • Experience working directly on websites (general knowledge of CMS such as WordPress, Shopify, or Magento is a plus) • Advanced technical SEO experience is a plus

Benefits

• Work remotely from home • 12 days of PTO within 1st year • 3% Match SIMPLE IRA • 100% Health Insurance (including fully employer-funded coverage)