PPC Specialist - SEM Specialist
December 6, 2024
Description
• Emerging Travel Group is a travel tech company offering brands like RateHawk, ZenHotels, and RoundTrip. • We create advanced booking platforms for diverse clients, boosting hotel visibility and bookings. • Seeking a talented PPC Specialist to support marketing campaigns for RateHawk.
Requirements
• Extensive SEM Expertise: 5+ years of hands-on experience managing Google Ads campaigns, specifically targeting B2B audiences, with a strong track record of driving SQL volume, optimizing CAC, and achieving defined ROI targets within a set timeframe. • Proven Analytical Skills: Demonstrated experience with cohort analysis, performance segmentation, and advanced data interpretation to inform strategy and maximize campaign effectiveness. • Performance-Driven Optimization: In-depth knowledge of SEM performance metrics (CTR, CPC, CPA, ROAS) with a history of successfully optimizing campaigns to meet SQL, CAC, and ROI targets. Experience with A/B testing, bid management, and conversion rate optimization is essential. • Experience with B2B Marketing & Lead Generation: Proven ability to create and execute SEM strategies specifically for B2B lead generation, focusing on driving high-quality leads, reducing CAC, and accelerating time-to-ROI. • Advanced Knowledge of Google Ads Tools & Techniques: Strong proficiency with Google Ads tools (e.g., Keyword Planner, Bid Strategies, Conversion Tracking) and platforms like Google Analytics, with familiarity in implementing advanced SEM techniques and strategies for complex B2B campaigns. • Proficiency with Analytics and Tracking Systems: Experience collaborating with analytics teams and utilizing tools like Google Analytics, Google Tag Manager, and other tracking software. Demonstrated ability to define measurement criteria and ensure accurate tracking of performance metrics. • Budget Management Experience: Hands-on experience managing sizable SEM budgets, with an ability to allocate spend efficiently to achieve SQL and ROI targets while maintaining CAC within budget constraints. • Strategic and Technical Mindset: Ability to balance strategic thinking with technical skills to drive campaign performance, including experience in designing experiments and testing strategies that yield actionable insights. • Communication & Collaboration Skills: Strong interpersonal and communication skills to effectively collaborate with cross-functional teams, particularly with dedicated analytics and marketing teams. Experience translating campaign data into insights for stakeholders. • Continuous Learning & Adaptability: A proactive learner who stays current with SEM, digital marketing, and industry trends to leverage new Google Ads features, tools, and methodologies for RateHawk’s competitive advantage. • Language knowledge. Fluent in Russian and English;
Benefits
• Flexible schedules and opportunity to work remotely; • Ambitious and supportive team who love what they do, appreciate each other, and grow together; • Internal programs for adaptation and training, development of soft skills, and leadership abilities; • Partial compensation for participating in external training and conferences; • Corporate English school: Group and individual lessons, speaking clubs with colleagues from all over the world; • Corporate prices on hotels and travel services; • MyTime Day Off - an extra non-working day without loss of compensation.
Apply Now