Senior User Acquisition Manager - B2B

August 22

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Travel • Hotel Booking Service • Consumer Online Service • B2B Travel Service • Hotel Booking Engine for B2B

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Description

• Develop and implement lead generation strategies for B2B brands. • Test hypotheses to increase landing page effectiveness. • Test new lead generation mechanics. • Analyze the customer acquisition funnel. • Build an effective omni-channel registration funnel. • Launch targeted advertising campaigns using 1st and 3rd party data.

Requirements

• Successful lead generation experience for B2B companies. • Understanding of unit economics and LTV. • Experience in building acquisition using omni-channel acquisition funnels. • Successful implementation of tools to increase conversion (lead magnets, lead forms). • Use of audience search services for advertising campaigns (demandbase, clearbit, apollo). • Experience with lead generation through Facebook and/or LinkedIn. • Working with data on current clients: segmentation, enrichment, expansion (LAL), predictive audiences. • Use of tools for lead segmentation. • Working with analytics systems (Google Analytics). • Fluent English language skills.

Benefits

• Remote work format • Flexible working hours — we don’t require you to be online or in the office at 09:00 sharp. • Interesting and ambitious tasks that will take you to the next professional level. • Learning: seminars, trainings and conferences. • Corporate English. • Corporate discounts on hotels and other services. • Ambitious team of professionals.