Ratehub.ca
Ratehub. ca is a Canadian online platform that provides a comprehensive suite of financial comparison tools and services. It helps Canadians compare and find the best rates for mortgages, credit cards, savings accounts, investments, and various insurance products. With a focus on transparency and education, Ratehub. ca offers calculators and resources to guide consumers in making informed financial decisions. The platform has won multiple awards for its excellence in mortgage brokerage, having funded over $16 billion in mortgages. Ratehub. ca partners with financial institutions and is compensated through advertisements and customer referrals, although not all listed products are tied to compensation.
Mortgage rates • Mortgage calculators • Mortgage rate API • Financial Services leads • Credit card deals
Email Marketing Specialist
March 4
Ratehub.ca
Ratehub. ca is a Canadian online platform that provides a comprehensive suite of financial comparison tools and services. It helps Canadians compare and find the best rates for mortgages, credit cards, savings accounts, investments, and various insurance products. With a focus on transparency and education, Ratehub. ca offers calculators and resources to guide consumers in making informed financial decisions. The platform has won multiple awards for its excellence in mortgage brokerage, having funded over $16 billion in mortgages. Ratehub. ca partners with financial institutions and is compensated through advertisements and customer referrals, although not all listed products are tied to compensation.
Mortgage rates • Mortgage calculators • Mortgage rate API • Financial Services leads • Credit card deals
📋 Description
• Plan and manage the execution of email marketing programs within Salesforce marketing cloud including development, campaign setup, scheduling, testing, quality assurance, and deployment • Analyze and track email performance KPIs (open rate, click rate, unsub rate, etc.) and other related metrics (conversion rates, revenue generated, etc.) to provide actionable insights for improvement • Test different email elements (copy, subject lines, design elements, etc) via A/B testing to enhance email templates and improve email KPIs • Collaborate with other cross-functional teams (Content, Analytics, etc) to ensure smooth execution of marketing campaigns and continued optimization to ensure achievement of email KPI targets • Oversee maintenance and growth of subscribed email lists, ensuring compliance with spam regulations and best practices • Stay up-to-date on the latest email marketing trends and advocate for continued innovation and expansion of email marketing within the organization
🎯 Requirements
• Minimum 3 years in Email Marketing and at least one year working with marketing automation • Experience in building email journeys with Salesforce marketing cloud (required) • Proficiency in HTML, CSS, SQL and AMPscript (strongly preferred) for email design and data segmentation • Strong analytical skills to interpret campaign data and refine strategies • Strong copy-writing skills (ability to create first draft email copy, creative subject lines, etc) • Understanding deliverability of email, barriers to making it to the inbox, DNS, IP’s, DKIM, definition of bounce reasons, etc • Strong knowledge of CASL
🏖️ Benefits
• Health is wealth! A benefits package with no employee contribution required • RRSP matching program • Individual training allowance • Fun team socials (remote AND in-person) and more!
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