Digital Product Marketing Manager

August 19, 2024

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Logo of Rayyan Systems Inc.

Rayyan Systems Inc.

Rayyan Systems Inc. is a company that provides a powerful tool for researchers to efficiently conduct systematic and literature reviews. With features such as AI-powered screening, advanced deduplication, and customizable filters, Rayyan helps users save time and improve accuracy in their research processes. Trusted by over 600,000 researchers, the platform enhances collaboration and productivity by allowing users to manage, organize, and streamline their review workflows regardless of location.

Systematic Review β€’ Systematic Literature Review β€’ Meta-analysis β€’ Collaboration β€’ Remote Work

πŸ“‹ Description

β€’ Digital Product Marketing Manager needed to design, execute and manage global marketing strategy β€’ Breakdown customer journey and develop marketing programs to raise awareness in global research community β€’ Map customer journey to build B2C sales funnel for increasing sales of Rayyan products β€’ Support B2B sales through marketing programs that generate interested prospects and qualified leads β€’ Work closely with internal and external stakeholders to ensure alignment with Product Management, Sales, and Engineering teams.

🎯 Requirements

β€’ 5+ years of demonstrated experience with product marketing, overseeing digital asset creation, and digital marketing campaign management β€’ A strong familiarity with how the sales of enterprise software, scientific and medical research software, workflow tools and/or publications differs, both B2C and B2B β€’ Experience in the professional information services, scientific and medical publishing, SaaS software, or academic, governmental or non-governmental research organizations β€’ Experience analyzing and developing strategies, processes, key performance indicators, and organizing teams to drive success β€’ High-energy personality with excellent communication and presentation skills β€’ Strong project and program management skills including development and execution of global and regional marketing plans β€’ Demonstrated leadership skills and an ability to work autonomously and as a team player β€’ Problem-solving disposition with a constant desire to improve performance and outcomes β€’ Ability to deliver initiatives from conception through completion on time and on budget β€’ Process oriented and knows how to experiment, design, monitor, predict and measure success β€’ A strong sense of urgency and accountability is required β€’ International work experience across cultures is highly desirable β€’ A comprehensive understanding of GDPR/CCA privacy rules and regulations β€’ The ability to evaluate, adopt and learn new tools quickly.

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