Marketing Manager

October 14

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Razer Inc.

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Gaming Perpherials • Gaming Systems • Software Ecosystems • Internet of things • Android

1001 - 5000 employees

Description

• Responsible for regional marketing strategies and execution in Japan, especially focus on retail marketing as well as digital marketing to bring Razer's brand awareness to next level. • Responsible for development and execution of regional marketing strategies as well as overseeing and managing the daily activities. • Develop and execute comprehensive New Product Introduction (NPI) marketing plans and sustain marketing programs, both short and long range, to support sales and revenue objectives of the organization. • Manage overall retail marketing strategies and execution. • Plan and set the goal and KPIs for digital marketing as well as execute each campaigns. • Manage communication, workflow and priorities with regional HQ marketing teams. • Work closely with supporting teams regionally and globally to localize or develop product campaign assets. • Management and tracking of regional marketing budget, identification of ROI, and execution of marketing programs within budget. • Demonstrate technical and creative marketing skills to build and maintain healthy relationships with key retail partners through strategic alignment. • Direct communication with regional distributor and channel partners on various co-marketing activities including coordinating business and marketing development with external companies such as agencies, and partners. • Plan and execute Razer participation in regional industry or store events. • Researches, analyses and monitors financial, technological, and demographic factors to capitalize on market opportunities and minimize effects of competitive activity. • Regular weekly reporting of marketing calendar and activities comparing target outcomes to actual achievements.

Requirements

• Approximately 5-7 years marketing experience preferably in the gaming/ tech or retail industry. • Strong understanding on retail business and marketing especially in Consumer Electronics Retail. • Extensive experience in all aspects of developing and maintaining marketing strategies to meet company objectives. • Strong understanding of gamer mindset and the gaming and consumer electronics industry and requirements. • Well versed in marketing trends, terminology and best practices. • Willing to travel and work in a multi-national team of professionals. • Good verbal and written communication skills in English and Japanese. • Good to have: Understanding of esports. • Good to have: Basic photoshop skills / design understanding.