Web3 Business Development - Marketing
March 27
Description
• prePO is looking for a Web3 Marketing Business Development Manager focused on leveraging Key Opinion Leader (KOL) partnerships to enhance our visibility and influence across the DeFi ecosystem. This role is ideal for a proactive, organized, and creative individual, who is deeply familiar with influencer marketing across key platforms like Twitter, YouTube, TikTok, Instagram, Podcasts, and more. The candidate should be skilled in negotiation, and content strategy, with the ability to manage comprehensive marketing campaigns that resonate with the community and help drive prePO’s goals. • You will have the opportunity to: • KOL Partnership Development: Identify and engage with influencers across diverse platforms (Twitter, TikTok, Instagram, YouTube, podcasts) to broaden our reach. • Content Strategy and Execution: Work alongside the marketing team to develop content strategies that align with both our brand's and KOLs' audiences. • Campaign and Program Management: Plan and oversee marketing campaigns, including quest maintenance, and manage ambassador, bounty, and affiliate programs to ensure community engagement and growth. • Budget and Performance Management: Allocate budgets for KOL engagements efficiently and monitor campaign performance to optimize ROI. • Community and Relationship Building: Utilize KOL partnerships to enhance community engagement, fostering growth and loyalty within the DeFi ecosystem.
Requirements
• Marketing and BD Experience: 3+ years in marketing or business development, with a strong emphasis on KOL engagement within the Web3 space. • Influencer Network: Established relationships with KOLs/influencers across multiple platforms, demonstrating a successful track record of partnerships. • DeFi and Web3 Proficiency: A deep, practical understanding of the DeFi landscape, including familiarity with various blockchains, DeFi protocols, and basic on-chain analytics. • Strategic and Creative Thinking: Exceptional ability to develop strategic marketing initiatives that are creative and align with broader business objectives. • Communication and Negotiation Skills: World-class communication abilities, with a knack for negotiating and maintaining fruitful partnerships. • Program Management Skills: Experience in managing comprehensive marketing programs, including quests, ambassadors, bounties, and affiliates. • Design and Content Creation Skills: Proficiency in basic design skills, including experience with tools like Canva, to support KOL content strategy and execution. • Team Values: An embodiment of all prePO's team values, showing commitment to integrity, innovation, and the collective success of the team.
Benefits
• Fully-remote work with flexible working hours • Work on the bleeding edge of DeFi and crypto • Learn from other senior high-performing team members • Team game nights + off-sites + sponsored conference trips • Budget for learning / professional development / subscriptions • Join a force for good - prePO has made a pledge to dedicate at least 2% of time, product, and profit towards charity
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