Data Analyst - Marketing

4 days ago

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Reach plc

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Reach plc is a leading media and publishing company, known for creating trusted, quality content across a range of print and online brands. Operating primarily in the UK and Ireland, Reach plc reaches a significant portion of the online population and holds a strong audience ranking. The company is committed to responsible business practices with a focus on diversity, inclusion, and protecting the environment. Reach plc’s diverse brand portfolio includes more than 120 print and online media brands, emphasizing its influence and reach in the media landscape. The company keeps shareholders informed with regular updates and reports on financial performance, corporate governance, and strategic initiatives.

1001 - 5000 employees

Founded 1836

📱 Media

📋 Description

• As a Data Analyst, you’ll join a team responsible for marketing, product, data and content, providing insight across market leading recruitment brands. • Reporting into the Data & Insight Manager, your role will encompass a variety of reporting and analytical responsibilities, with an emphasis on driving acquisition and retention strategies and improving product performance. • You’ll be responsible for ensuring robust reporting of KPIs which influence strategic business decisions. • Creating and maintaining reports using Google Sheets and/or Excel. • Building data visualisations (Tableau, LookerStudio, and Google Sheets) to help with analysis. • Providing insight from data analysis and communicating this to stakeholders effectively. • Presenting your findings with Google Slides and/or Microsoft PowerPoint. • Developing a strong understanding of how our SaaS platform (Madgex) works and how that impacts the business. • Monitoring SEO performance using SEMRush and Google Search Console. • Compiling, curating and transforming data from surveys and creating graphs, charts and commentary for the wider marketing team. • Using our SQL databases to analyse client account performance and site traffic behaviour. • Setting up A/B experiments, ensuring the hypothesis, audience and success measures are clearly defined.

🎯 Requirements

• At least 1+ years Data Analyst experience in a digital environment, working with marketing data, data mining and analysis. • Advanced Excel or Google Sheet skills. • Experience using an analytics platform (e.g., Google Analytics). • Data-driven and passionate about using testing and research to justify business decisions. • A degree in a maths/science-based subject would be an advantage.

🏖️ Benefits

• 25 days’ holiday per year. • After three, five and ten years’ service with Reach, you’ll accrue one additional day of annual leave. • Holiday Purchase Scheme. • Giving back day - an additional day’s leave each year to support a cause close to your heart. • Enhanced family leave - including maternity, paternity and adoption - you’ll be eligible after just six months’ employment. • Wellbeing support - including a 24/7 assistance programme for you and your nearest and dearest. • Strong career opportunities - you’ll have support from your line manager and a range of learning & development programmes. • Opportunity to become a member of the 30% Club - a global campaign aimed at increasing gender diversity at board and senior management levels. • Help saving for your retirement - join our pension scheme and we’ll match contributions up to 6%.