Chief Marketing Officer

6 days ago

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Description

• Develop and own the organization's marketing strategy, focusing on innovative approaches to drive growth for our early ecosystem. • Lead brand development to increase awareness and establish a differentiated creative direction within the crypto industry. • Build and optimize distribution channels, including events, social media, and content platforms, to effectively reach our target audience. • Manage and grow a high-performing marketing team, nurturing talent and skills specific to crypto marketing. • Work with the Content Lead to create and execute a content strategy that aligns with our brand and supports our crypto-focused marketing goals. • Assist in developing go-to-market strategies for token launches, ecosystem initiatives, and partnership announcements. • Cultivate a vibrant community of users, developers, and stakeholders. • Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of marketing efforts, continuously refining strategies based on insights and data.

Requirements

• Proven experience in a senior marketing role within the crypto/Web3 industry, ideally with a focus on community-centric technologies such as public blockchain infrastructure. • Demonstrated understanding of how to effectively engage with crypto-native audiences. • Experience leading and managing teams to execute cross-functional marketing initiatives. • Strong strategic thinking and creative skills, with a track record of developing and implementing marketing campaigns that drive user adoption and ecosystem growth. • Experience using digital marketing tools and analytics. • Excellent communication and copywriting skills. • Nice to have: Experience working in a company that has successfully launched a token. • Background in developing educational content and thought leadership pieces within the crypto or blockchain industry. • Experience leading and managing teams to execute cross-functional marketing initiatives. • Terminally online.