Chief Marketing Officer

5 days ago

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RedSky

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Mission Focused | Beyond The Horizon

services • Business Development Consulting • business consulting firms • Consulting Services • IT Governance

11 - 50

Description

• Design and implement comprehensive marketing strategies to create awareness of the company’s business activities. • Drive the development of a cohesive and profitable marketing plan. • Ensure the company’s brand message is consistently distributed across all channels and to targeted audiences to meet sales objectives. • Take ownership of the company's brand and narrative, ensuring it resonates with our target demographic and stands out in the competitive landscape. • Conduct market research to identify challenges and opportunities for growth. • Analyze market trends and competitors’ strategies to adjust the marketing plan as necessary. • Oversee the company's digital marketing efforts, including SEO/SEM, email marketing, social media, and online advertising campaigns. • Leverage analytics to optimize campaign performance and improve ROI on digital marketing investments. • Develop and manage the marketing budget, ensuring resources are allocated optimally to achieve marketing goals and objectives. • Foster a culture of continuous improvement, encouraging innovation and creative thinking among team members. • Utilize data-driven decision-making to refine marketing strategies and achieve better market penetration and customer engagement.

Requirements

• Proven experience as a CMO, Marketing Director, or another senior marketing role, preferably within a startup or high-growth environment. • Demonstrable experience designing and implementing successful marketing strategies across multiple channels. • Strong understanding of market research techniques, data analysis, and statistics. • Outstanding communication and interpersonal abilities to navigate the fast-paced, changing landscape of a startup. • Proficiency in marketing automation and analytics tools (e.g., Google Analytics, CRM software, Mailchimp or HubSpot). • Proven track record of managing marketing budgets and leveraging financial and analytical tools to monitor operational performance and evaluate decisions. • A portfolio that demonstrates experience with growth hacking techniques to rapidly scale business operations in a cost-effective manner. • Experience in partnership development, negotiating and managing contracts with vendors and partners. • High level of initiative, passion for innovation, and a strong sense of ownership. • Exceptional problem-solving skills – able to identify, analyze, and propose solutions to various marketing and business challenges. • A strong network within the business and marketing community, advantageous for partnership and business development opportunities. • Willingness to experiment and iterate on different strategies in a fast-paced startup environment. • Advanced knowledge of Polish language (at least C1).

Benefits

• Significant impact on shaping the company's future, defining marketing strategies, and driving the growth of a new startup. • Support from the experienced startup studio with over 18 years of experience. • Fixed remuneration - at least 17 000 PLN net B2B + VAT. • Variable remuneration: performance-based bonus. • Leverage access to specialized knowledge and the opportunity to collaborate with distinguished experts both within our organization and across our corporate group. • Be part of a company that not only aims for commercial success but also seeks to make a positive impact on society and the industry.