Global Head of Content
November 24
Description
• Develop and execute global content strategy across multiple regions • Create, maintain and regularly update comprehensive content guidelines for all markets • Ensure content consistency, brand voice, and quality across all regions • Create and maintain content calendars for different markets • Generate content briefs and guidelines for writers • Review, edit, and optimize content across all channels • Monitor content performance and SEO rankings • Identify opportunities to repurpose and update existing content • Coordinate with design team for visual content needs • Focus on creating conversion-oriented content that drives leads and sales • Track and report on content's impact on business metrics • Develop and maintain comprehensive content guidelines for global consistency • Implement quality control processes for all published content • Regular audit of published content across all regions • Ensure all content aligns with business objectives and sales goals • Monitor content performance metrics and ROI • Maintain documentation of best practices and success cases • Create and update style guides for different markets while maintaining global consistency • Implement systems to detect and prevent AI-generated content • Conduct regular content audits to ensure guideline compliance • Ensure plagiarism-free content across all channels • Lead and manage a team of international freelance writers • Create and maintain comprehensive writer onboarding programs • Develop training materials and documentation for new writers • Conduct training sessions on content guidelines, tools, and processes • Provide ongoing coaching and development for writers • Create and update writer handbooks and reference materials • Implement mentoring programs for new writers • Regular skills assessment and improvement planning • Organize workshops and training sessions for specific topics • Assign projects based on writer expertise and regional knowledge • Set clear expectations and deadlines • Provide constructive feedback and guidance • Ensure consistent content quality across all regions • Manage writer payments and performance tracking • Monitor writer performance and provide development opportunities • Manage content distribution across social media, email, and other platforms • Oversee multilingual SEO strategy implementation • Monitor and optimize content performance • Coordinate with regional teams for localized content distribution • Measure and report on content ROI • Identify and implement content improvement opportunities
Requirements
• 5+ years of content management experience • Proven track record in managing remote teams • Strong understanding of SEO and content marketing • Experience with WordPress and content management systems • Proficiency in content optimization tools (Frase, Surfer SEO, Semrush) • Experience with project management tools (Notion, Airtable) • Strong editorial and proofreading skills • Experience in startup or agency environments • Understanding of multilingual content strategy • Excellent written and verbal communication skills • Strong organizational and time management skills • Experience in creating training programs and materials • Strong coaching and mentoring abilities • Knowledge of AI content detection tools and strategies • Experience in developing and maintaining content guidelines • Strong understanding of content's role in sales and lead generation • Familiarity with content authentication tools and processes
Benefits
• Competitive salary • Health insurance • Annual leave • Professional development budget • Performance bonuses
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