Global Head of Content

November 24, 2024

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Reel Unlimited

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Reel Unlimited is a white-label design subscription service, based in Sheridan, Wyoming, offering unlimited design services for startups and digital agencies. Founded in 2021, the company provides a platform for agencies to submit design requests and receive them back under their brand within 48 hours. The service includes a variety of design types, such as graphic design, video editing, motion graphics, and website design, all delivered via a branded file-sharing portal. Reel Unlimited is known for its flat monthly rate, predictable pricing, and the ability to scale design operations without hiring additional staff. Their subscription model supports multiple concurrent projects and caters to agencies wishing to maintain consistent branding through a white-label design solution.

graphic design • web design • webflow • logo and branding

11 - 50 employees

Founded 2021

🤝 B2B

☁️ SaaS

📋 Description

• Develop and execute global content strategy across multiple regions • Create, maintain and regularly update comprehensive content guidelines for all markets • Ensure content consistency, brand voice, and quality across all regions • Create and maintain content calendars for different markets • Generate content briefs and guidelines for writers • Review, edit, and optimize content across all channels • Monitor content performance and SEO rankings • Identify opportunities to repurpose and update existing content • Coordinate with design team for visual content needs • Focus on creating conversion-oriented content that drives leads and sales • Track and report on content's impact on business metrics • Develop and maintain comprehensive content guidelines for global consistency • Implement quality control processes for all published content • Regular audit of published content across all regions • Ensure all content aligns with business objectives and sales goals • Monitor content performance metrics and ROI • Maintain documentation of best practices and success cases • Create and update style guides for different markets while maintaining global consistency • Implement systems to detect and prevent AI-generated content • Conduct regular content audits to ensure guideline compliance • Ensure plagiarism-free content across all channels • Lead and manage a team of international freelance writers • Create and maintain comprehensive writer onboarding programs • Develop training materials and documentation for new writers • Conduct training sessions on content guidelines, tools, and processes • Provide ongoing coaching and development for writers • Create and update writer handbooks and reference materials • Implement mentoring programs for new writers • Regular skills assessment and improvement planning • Organize workshops and training sessions for specific topics • Assign projects based on writer expertise and regional knowledge • Set clear expectations and deadlines • Provide constructive feedback and guidance • Ensure consistent content quality across all regions • Manage writer payments and performance tracking • Monitor writer performance and provide development opportunities • Manage content distribution across social media, email, and other platforms • Oversee multilingual SEO strategy implementation • Monitor and optimize content performance • Coordinate with regional teams for localized content distribution • Measure and report on content ROI • Identify and implement content improvement opportunities

🎯 Requirements

• 5+ years of content management experience • Proven track record in managing remote teams • Strong understanding of SEO and content marketing • Experience with WordPress and content management systems • Proficiency in content optimization tools (Frase, Surfer SEO, Semrush) • Experience with project management tools (Notion, Airtable) • Strong editorial and proofreading skills • Experience in startup or agency environments • Understanding of multilingual content strategy • Excellent written and verbal communication skills • Strong organizational and time management skills • Experience in creating training programs and materials • Strong coaching and mentoring abilities • Knowledge of AI content detection tools and strategies • Experience in developing and maintaining content guidelines • Strong understanding of content's role in sales and lead generation • Familiarity with content authentication tools and processes

🏖️ Benefits

• Competitive salary • Health insurance • Annual leave • Professional development budget • Performance bonuses