Product Marketing Manager
2 days ago
Description
• Work with all business owners and key stakeholders to support growth. • Be able to communicate the vision and roadmap to different audiences. Continuously refine and adapt the roadmap to changing priorities. • Work closely with product teams/contractors to inform strategy and marketing technology needs • Manage effectively related KPIs and set standards of how we are tracking KPIs • Leverage customer insights and team member feedback to continuously improve product launches • Use comprehensive analytical tools to track and measure success of channels and share with leadership on an ongoing basis • Set up and maintain automated email workflows, including welcome series, cart abandonment emails, re-engagement campaigns, and post-purchase follow-ups. • Optimize workflows to ensure timely and relevant communication with customers throughout their lifecycle. • Design, implement, and manage end-to-end email campaigns, including promotional, transactional, and lifecycle emails. • Create email marketing strategies aligned with business goals, customer segments, and product launches.
Requirements
• 3+ years of relative experience in performance marketing with expertise across channels including programmatic spend, paid social, search, out of home, and TV. • You have experience setting and tracking appropriate metrics across channels, and know how to use data to drive decisions • You have a proven track record of high performance and impact, are capable of synthesizing coherent and actionable recommendations to elevate performance • You are intellectually curious, empathetic, and driven to solve hard problems • You are a highly collaborative, team player with low ego and high eagerness to take on new challenges in a growing business • You are able to learn quickly and enjoy working in a fast-paced environment. You are comfortable with pivoting quickly and delivering against moving targets and goals • You are a savvy communicator who can distill complex concepts into clear and compelling messaging. • You’ll bring customer journey thinking and ability to optimize communications across journey touch-points • You can manage multiple work streams at once and maintain progress • Experience managing, leading, and motivating teams • Experience collaborating with multiple business owners, at times with competing needs, and has a proven track record of demonstrating results • Expertise launching and layering new channels into a digital marketing program, with an ability to understand, measure and report on incrementality & attribution • Proven experience in email marketing, campaign management, or digital marketing. • Strong knowledge of email marketing platforms (bonus for knowledge in HubSpot).
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