B2B Growth Marketeer

February 10

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resal

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resal is a leading Saudi company specializing in digital card solutions and loyalty programs. It empowers individuals, businesses, and merchants to maximize the benefits of digital value through innovative technologies, offering seamless and exceptional experiences. With a network of over 800 partner brands, resal's platform provides comprehensive services for both consumers and merchants, including loyalty point programs and digital gift card offerings.

Digital cards • Employees reward • Loyalty programs • Prepaid Cards

51 - 200 employees

🛍️ eCommerce

💳 Fintech

📋 Description

• This is a remote position. • B2B Focused Strategy: Leverage your B2B marketing experience to develop tailored outreach strategies, including cold email campaigns, that resonate with professional audiences. • Audience Segmentation: Utilize data analytics to segment and target audiences effectively, ensuring personalized marketing messages. • Hubspot Integration: Manage and optimize lead tracking and reporting within Hubspot, ensuring seamless integration between marketing and sales efforts. • Data Analysis and Optimization: Track campaign performance using tools like Google Analytics and Hubspot, adjusting strategies to maximize ROI. • Content Creation: Develop engaging and persuasive copy for digital campaigns, email outreach, and marketing materials, tailored to the exhibit and B2B industries. • Analyzing HubSpot data to measure campaign performance and improve marketing strategies. • Creating and managing workflows, email campaigns, and lead nurturing processes within HubSpot. • Cross-functional collaboration: Working closely with the content, design, and development teams to ensure cohesive and effective marketing campaigns. • Collaborating with the sales team to align marketing strategies with business objectives and sales targets.

🎯 Requirements

• Proven experience in exhibit marketing or B2B marketing is strongly preferred. • 3–5 years of experience managing B2B activities across marketing channels. • Proficiency with Hubspot and familiarity with CRM integrations. • Data-driven: Proficient with analytics tools (e.g., Google Analytics, Powe-Bi) for KPI tracking. • Experienced in testing and optimization (A/B, multivariate testing). • Exceptional written and verbal communication skills, with a talent for crafting engaging marketing messages. • Growth Marketing: Creative problem solver with expertise in scaling and optimizing growth efforts. • Extensive experience in HubSpot administration, including CMS website development and lead management.