Marketing Program Manager

5 days ago

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Description

• Plan, implement, and optimize marketing programs, campaigns, and events to drive lead generation, brand awareness, and sales growth across key markets. • Oversee the full lifecycle of marketing initiatives, from concept and planning to execution and analysis, ensuring programs align with business goals and deliver measurable results. • Work closely with sales, product marketing, content, and operations teams to ensure marketing programs support overall business objectives and sales pipeline creation. • Analyze campaign performance, provide actionable insights, and adjust strategies to improve ROI and achieve revenue targets. • Manage program budgets, ensuring all marketing initiatives are executed within financial parameters while maximizing ROI. • Foster relationships with external vendors, agencies, and partners to ensure a collaborative, successful execution of programs. • Stay up to date with industry trends, competitor activities, and market conditions to continuously refine marketing strategies. • Successfully prioritize and manage multiple projects simultaneously while meeting deadlines and budgets.

Requirements

• 1-3+ years of experience in campaign marketing, event marketing, or related roles, preferably in B2B SaaS. • Bachelor’s degree in marketing, business, or related field. • Previous experience managing events and marketing campaigns that drive lead generation and revenue growth. • Strong project management skills with the ability to manage multiple initiatives simultaneously, with accuracy, thoroughness, and meeting tight deadlines. • Strong written and verbal communication skills. • Creative and detail-oriented, with a passion for delivering high-quality, memorable event experiences. • Experience managing budgets across multiple programs and campaigns, while measuring results and adjusting strategies for improvement. • Self-starter with a proactive attitude, capable of thriving in a fast-paced, dynamic environment. • Proficiency in Microsoft Office (PowerPoint, Excel, Word) and marketing automation systems including HubSpot. • Knowledge of the Healthcare Provider or Payer market in Risk Adjustment and Quality Improvement is desired but not required. • Willingness and ability to travel for industry events, company meetings, or team collaboration, as needed to support marketing initiatives.

Benefits

• Competitive pay • Medical, Dental and Vision benefits including HSA/FSA • 401k with Employer Match • 100% paid short term and long-term disability insurance • PTO plan and 10 paid company holidays