Marketing Automation Consultant

March 19

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Marketo Consulting • Marketing Automation • Marketo • Marketing Operations • Email Marketing

51 - 200 employees

🤝 B2B

☁️ SaaS

Description

• Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards. • Designing, building, testing, deploying, and troubleshooting all aspects of campaigns. • Manage the lead lifecycle, lead scoring, lead nurturing, segmentation, campaign management, and data management. • Manage projects to deliver the desired results in a timely manner. • Collaborate with clients to gather requirements, get feedback on designs and present results. • Spot new services opportunities and work with sales to close new services business. • Help advance the state-of-the-art in Revenue Performance Management, by means of ground-breaking projects and thought leadership. • Provides expert advice to customers or business partners based on specialized knowledge and experience; analyzes customer's or partner's needs and makes recommendations. • Takes responsibility for meeting customers' needs. • Pursues opportunities to network with internal or external partners (or customers) to identify needs and make recommendations. • Analyzes information to understand customer problems or opportunities, generates alternative solutions, and recommends appropriate actions. • Convinces internal/external customers or partners of the value of an idea, a plan, or a solution.

Requirements

• At least 5 years hands-on experience working in Marketo. • Must have Marketo Certified Expert (MCE) certification. • Deep understanding of Marketing & Sales processes in mid-size and large enterprises. • Deep expertise in marketing automation processes including lead management, campaign management and online marketing. • Expertise with CRM applications such as Salesforce.com and Microsoft Dynamics. • Metrics-driven marketing mind. • Excellent client management skills, strong written and verbal communications, executive level presence. • Strong project management and organizational skills.

Benefits

• Work with well-known brands • Remote position • Support clients during regular business hours