Paid Media Specialist - TikTok Expert

October 15

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Marketo Consulting • Marketing Automation • Marketo • Marketing Operations • Email Marketing

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Description

• Job Opportunity: Paid Media Specialist - TikTok Expert • Location: Remote (must be located in the US and be able to work East Coast hours) • Duration: 12 month contract with the possibility of extension • Are you passionate about hands-on execution and have a deep understanding of TikTok's advertising platform? We’re looking for a detail-oriented Paid Media Specialist with 2-4 years of experience, particularly in actively building and managing campaigns on TikTok. • This role is an exciting opportunity to work with a prominent client in the video game industry. • Execute Campaigns: Serve as the platform expert, independently building, configuring, and managing paid media campaigns on TikTok. • Analyze and Optimize: Monitor campaign performance meticulously, analyze key metrics, and make data-driven adjustments to achieve and exceed KPIs. • Quality Assurance: Conduct rigorous QA processes to ensure campaign accuracy and effectiveness. • A/B Testing: Perform A/B testing to refine strategies and maximize ROI. • Stay Current: Keep up with the latest trends and updates on TikTok. • Collaborate: Work closely within the team to contribute to overall success.

Requirements

• Hands-on Experience: 2-4 years of hands-on experience in executing paid media campaigns, specifically on TikTok. • Platform Expertise: Deep knowledge and experience with TikTok's advertising platform is essential. • Analytical Skills: Highly analytical with a love for data. • Problem-Solving: A proactive, independent problem-solver who thrives in a fast-paced environment. • Communication: Strong communication skills, both written and verbal.