September 15
• Develop optimization strategies that increase the company's search engine results rankings • Research SEO keywords to use throughout the company's website and marketing materials • Set measurable goals that demonstrate improvement in marketing efforts • Monitor daily performance metrics to understand SEO strategy performance • Efficiently communicate with other marketing professionals to align goals • Collaborate with others within the marketing department to manage SEO strategy • Work with the IT team to resolve technical issues • Stay up-to-date with latest optimization trends
• Two to three years of experience in successfully developing and executing SEO campaigns • Understanding of search engine algorithms and ranking methods • Experience with SEO industry programs, such as Google Analytics, SEMRush etc. • Knowledge of keyword research and data mining tools • Able to complete competitive analysis of other companies within the industry • Excellent written and verbal communication skills (email, phone, etc.) • Comfortable analyzing high volumes of data on a daily basis
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