Marketing Data Analyst

June 3

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Right Side Up

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Right Side Up is a marketplace of premium marketing talent—with all of the marketing chops and none of the agency fluff.

Marketing Strategy, Tracking and Attribution, Conversion optimization, Branding and positioning, Product marketing, Creative design and copy, Budgeting and planning, Sourcing and interviewing, Channel management (SEM, Facebook, & more)

51 - 200

Description

• Be the key knowledgebase of marketing and ecommerce data across web analytics, channel platform data, and our the first party data platforms. • Develop, build and automate reports/dashboards across properties that provide insights and recommendations for growth opportunities (i.e. conversion analysis, performance marketing, engagement, traffic). • Support online A/B testing efforts through data reporting and statistical analysis to drive actionable insights. • Partner with development teams to design, develop, manage, and publish required GTM/GA tagging. • Execute ad-hoc requests for deep dive analyses of business performance to uncover opportunities for the team. This could include analysis on retention/crm, website conversion rate, paid media spend, and more. • Work alongside key stakeholders to deliver case studies/metrics recaps around the success of our campaigns and promotions. • Support KPIs and forecasting to support desired business targets.

Requirements

• Minimum of 3-5 years of experience analyzing performance through web analytics platforms and first party data. • Proficient with web analytics tools including Google Analytics (GA4), Google Tag Manager, Google Data Studio, Heap, or like tools. • SQL proficiency a huge plus • A proactive mindset with strong project management skills • Able to multitask in a fast-paced environment with changing priorities • Excellent oral and written presentation skills

Benefits

• Be the key knowledgebase of marketing and ecommerce data across web analytics, channel platform data, and our the first party data platforms. • Develop, build and automate reports/dashboards across properties that provide insights and recommendations for growth opportunities (i.e. conversion analysis, performance marketing, engagement, traffic). • Support online A/B testing efforts through data reporting and statistical analysis to drive actionable insights. • Partner with development teams to design, develop, manage, and publish required GTM/GA tagging. • Execute ad-hoc requests for deep dive analyses of business performance to uncover opportunities for the team. This could include analysis on retention/crm, website conversion rate, paid media spend, and more. • Work alongside key stakeholders to deliver case studies/metrics recaps around the success of our campaigns and promotions. • Support KPIs and forecasting to support desired business targets.