Marketing Data Analyst

June 3

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Marketing Strategy, Tracking and Attribution, Conversion optimization, Branding and positioning, Product marketing, Creative design and copy, Budgeting and planning, Sourcing and interviewing, Channel management (SEM, Facebook, & more)

51 - 200

Description

• Be the key knowledgebase of marketing and ecommerce data across web analytics, channel platform data, and our the first party data platforms. • Develop, build and automate reports/dashboards across properties that provide insights and recommendations for growth opportunities (i.e. conversion analysis, performance marketing, engagement, traffic). • Support online A/B testing efforts through data reporting and statistical analysis to drive actionable insights. • Partner with development teams to design, develop, manage, and publish required GTM/GA tagging. • Execute ad-hoc requests for deep dive analyses of business performance to uncover opportunities for the team. This could include analysis on retention/crm, website conversion rate, paid media spend, and more. • Work alongside key stakeholders to deliver case studies/metrics recaps around the success of our campaigns and promotions. • Support KPIs and forecasting to support desired business targets.

Requirements

• Minimum of 3-5 years of experience analyzing performance through web analytics platforms and first party data. • Proficient with web analytics tools including Google Analytics (GA4), Google Tag Manager, Google Data Studio, Heap, or like tools. • SQL proficiency a huge plus • A proactive mindset with strong project management skills • Able to multitask in a fast-paced environment with changing priorities • Excellent oral and written presentation skills

Benefits

• Be the key knowledgebase of marketing and ecommerce data across web analytics, channel platform data, and our the first party data platforms. • Develop, build and automate reports/dashboards across properties that provide insights and recommendations for growth opportunities (i.e. conversion analysis, performance marketing, engagement, traffic). • Support online A/B testing efforts through data reporting and statistical analysis to drive actionable insights. • Partner with development teams to design, develop, manage, and publish required GTM/GA tagging. • Execute ad-hoc requests for deep dive analyses of business performance to uncover opportunities for the team. This could include analysis on retention/crm, website conversion rate, paid media spend, and more. • Work alongside key stakeholders to deliver case studies/metrics recaps around the success of our campaigns and promotions. • Support KPIs and forecasting to support desired business targets.