Growth Marketing Associate, Influencer
July 24
Description
• Responsible for influencer sourcing, outreach, contract and rate negotiation, campaign execution, and campaign analysis. • Support and own day to day optimizations and operations of user acquisition through the Influencer channel with meticulous attention to detail. • Contribute to the strategy and execution of the Influencer channel to rapidly expand our reach while exceeding ROAS targets. • Act as the key point of contact for influencers, talent managers, and agency partners to create strong relationships that maintain Rocket Money’s position as a world-class growth team. • Utilize deep channel learnings to suggest optimization opportunities that are backed by data and are aligned with the growth team’s goals. • Brainstorm with our creative team to ensure our creative briefs are best-in-class. • Work cross functionally with Digital and Creative teams to strategize repurposing influencer content for digital ads, including making recommendations, negotiating usage rights, collecting assets, and tracking usage fees. • Take part in a strong culture of rapid experimentation, measurement and iteration on the marketing team. The best ideas come from anyone, and are inspired by data.
Requirements
• 1 to 2 years of professional experience in a performance oriented media buying role • Experience in digital marketing, offline marketing, media buying/planning, or other influencer-based marketing channels. • Experience in influencer marketing is a plus, but not required. • Excellent communication skills (Slack / email / phone / within team / with partners). • Advanced Excel skills. • Excited to voice opinion, give and receive feedback. • Comfortable prioritizing multiple time sensitive tasks and executing under pressure. • Love for taking initiatives and being a self starter. • Insatiable curiosity and eager to make an impact.
Benefits
• Health, Dental & Vision Plans • Competitive Pay • Matching 401k • Unlimited PTO • Lunch daily (In-office only) • Snacks & Coffee (In-office only) • Commuter benefits (In-office only)
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