Senior Growth Marketing Manager - Digital

August 29

Apply Now

Receive Emails with Similar Jobs

Rocket Money (formerly Truebill)

WebsiteLinkedInAll Job Openings

The smartest way to manage your finances

51 - 200

Description

• Reporting to our Director of Growth - Digital, you will be a key player expanding our digital paid-acquisition strategy. • Oversee the execution, analysis, and optimization of all things digital (paid social, paid search, affiliates, ad networks, etc). • Be a thought-leader in growth data discovery, go-to-market strategy, creative strategy, growth engineering/data partnerships, and challenging the media buying status quo. • Manage and allocate the digital marketing budget effectively, ensuring resources are used efficiently to achieve acquisition goals. • Use advanced analytics and A/B testing to optimize campaigns for efficiency and performance. • Expand our portfolio of digital acquisition channels with fearless testing, optimization, and reporting. • Lead creative strategy across various digital acquisition verticals by conducting deep levels of creative analysis. • Collaborate cross functionally with Creative, Data, Engineering, Product, and CRM to align marketing strategies. • Mentor a high functional team of growth marketers, providing guidance and support.

Requirements

• 4-6 years experience in user-acquisition and data-driven marketing at a high-growth consumer-focused startup or in a media strategy role at a media agency serving high-growth startups. • Data wizard with a deep analytical background in growth KPI’s (ROAS, CAC, LTV:CAC, Contribution to ROAS, etc) and the ability to translate learnings into actionable strategy. • Experience leading highly functional media buying teams with a track record of beating revenue and ROAS goals. • Expert in the mobile app install acquisition space. Web acquisition experience is preferred as well. • Self-starter and naturally curious, with a deep need to understand the underlying rules governing human responses to our communications in order to understand how to best communicate our message • Constantly challenging the status quo, you find yourself asking pivotal questions, and turn to existing data or launch experiments to answer them • Insatiable curiosity. You find yourself constantly asking questions to identify and improve upon every aspect of the channels you manage. • Advanced Excel and/or SQL user. Bonus points for experience in Looker.

Benefits

• Health, Dental & Vision Plans • Competitive Pay • 401k Matching • Unlimited PTO • Lunch daily (in-office only) • Snacks & Coffee (in-office only) • Commuter benefits (in-office only)