Senior Data Analyst

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ROI·DNA

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ABM • Paid Media • GTM Strategy • B2B Marketing • SEM

51 - 200

Description

• We are looking for an exceptionally awesome Senior Data Analyst, to join our team at ROI·DNA. • You possess a strong foundation in marketing data and metrics and have a deep understanding of data visualization principles. • In this role, you will be responsible for analyzing digital performance data, and driving insights that improve customer conversion and ROI (Return on Investment). • The ideal candidate will have a combination of analytical skills, data visualization skills and hands-on experience with Google Analytics, tag management systems, and marketing metrics, as well as the ability to translate data into actionable insights for both technical and non-technical stakeholders.

Requirements

• Bachelor’s degree in Data Science, Marketing, Business, or a related field. • Relevant certifications in Google Analytics (GA4), Google Tag Manager, or data visualization tools are a plus. • 3+ years of experience in digital analytics, web analytics, or a related field. • Strong hands-on experience with Tableau Software and experience working with other data visualization tools such as Looker Studio, Google Query Language. • Proven ability to work with marketing data and metrics • Experience working with Google Analytics. • Solid understanding of digital marketing channels, including SEO, paid search, display ads, and email marketing. • Ability to work with large datasets and distill complex data into clear, actionable insights. • Strong analytical skills and a results-driven mindset with a focus on improving customer conversion and marketing ROI. • Proficiency in Excel (pivot tables, advanced formulas) and SQL for data analysis and database querying. • Strong communication skills, both written and verbal, with the ability to explain technical concepts to non-technical audiences. • Detail-oriented with excellent organizational and problem-solving skills. • Familiarity with web development concepts (HTML, JavaScript) for tag management implementation and troubleshooting is a plus.

Benefits

• 100% remote • Medical, Dental, Vision, Pre-tax medical & dependent care FSAs • 401(k) matching program • 20 days PTO, 11 Paid holidays & 10 Sick days • Up to 12 weeks of Parental leave • Monthly stipends for wellness, mobile, and at-home WiFi use • Pet Insurance • Quarterly volunteer hours • Company-paid certifications • Performance reviews, opportunities for feedback, and 1x1s with anyone you want, whenever you want