B2B Marketing Associate

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Roundglass

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Description

• Roundglass is looking for an Associate, B2B Marketing, who will be responsible for B2B Marketer, you will handle marketing efforts for brand awareness. • As well as lead generation, web site development and content curation/creation, and sales collateral. • Design content marketing strategies and set short-term goals. • Online and offline marketing: hands-on experience with digital media, including SEM , display, social, email, and affiliate channels. • Experience working with a sales team in both Sales Enablement and Account-Based Approach. • Knowledge of Demand Generation tactics and Lead Conversion principles. • Understanding of A/B and multivariate testing, user segmentation, and reporting processes. • Ability to create value propositions that communicate clearly to targeted audiences. • Extensive experience creating audience segments and developing marketing campaigns that deliver a targeted message and create affinity with brands. • Accomplished at leveraging full value from marketing automation processes and tools.

Requirements

• MBA / master’s in media / mass communication preferred. • 3-6 years of hands-on marketing experience in a B2B role. • Excellent understanding of B2B marketing. • Demonstrated ability to manage the budgeting process and use of analytical skills. • Proven track record in delivering marketing campaigns that drive sales growth. • Ability to remotely create and manage marketing strategies. • An understanding of agile marketing, to identify and focus on high-value projects and then continuously and incrementally improve the results over time. • Excellent communication skills.