Head of User Acquisition
November 5
Description
• Ruby Labs is a leading tech company creating innovative consumer products. • Actively seeking a Lead User Acquisition Manager to drive traffic to subscription-based products. • Requires extensive experience with traffic sources like Pinterest, TikTok Ads, Facebook. • Focus on leveraging experience to maximize user acquisition and ROI. • Responsibilities include crafting multi-channel acquisition strategies and managing campaigns. • Conduct in-depth analysis of campaign performance metrics and optimize strategies. • Collaborate with the data team and work closely with creative producers.
Requirements
• Minimum 5 years of strong experience in subscription user acquisition (web-web, web-app) with relevant products. • Proven track record in paid social media marketing at scale, focusing on lead generation, performance marketing, and conversion optimization. • Deep understanding of social media platforms, especially Facebook Ads. • Strong experience with TikTok Ads, Pinterest Ads, or similar platforms. • Experience driving leads through Meta is required; experience with other platforms (e.g., TikTok, Snapchat, YouTube) is a plus. • Strong analytical skills with proficiency in UA analytical tools and techniques. • Advanced skills in performance measurement and optimization. • Ability to analyze complex datasets, generate insights, and make data-backed decisions. • Data-driven mindset with the ability to translate insights into actionable testing plans and campaign optimizations. • Strategic thinker with a performance and ROI-driven approach. • Capable of developing and implementing effective lead generation strategies. • Ability to take initiative, work independently, and drive projects forward. • Strong organizational skills to manage multiple performance-focused campaigns simultaneously. • Proven track record of achieving goals and meeting timelines in a fast-paced environment. • Excellent interpersonal and communication skills. • Creative content writing ability. • Capable of working effectively in a collaborative environment while maintaining focus on performance goals. • Results-oriented with a passion for achieving tangible business outcomes through digital marketing efforts. • Strong problem-solving and decision-making capabilities. • Adaptable and quick to learn in a dynamic digital landscape.
Benefits
• Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance. 🏡⏰ • Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days. 🌴💼 • Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge. 🎉🌟 • Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them. 💻🚀 • Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities.
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