VP of Digital Marketing
May 6, 2023
Description
• Own and optimize the digital marketing/ demand generation function to scale ticket sales to SaaStr in-person and digital events (tickets - paid) • Meet and exceed the attendee and revenue goals per event by executing marketing campaigns across organic and paid marketing channels, including but not limited to: email marketing, paid acquisition, re-targeting, outbound, etc. • Own our full-funnel marketing strategy, including increasing our conversion rates from entrance to goal (net new names + free digital events tix) • Nurture existing and develop additional sponsor and partner customers (sponsors) • Oversee traffic on saastr.com and across our various events sites to increase marketable names acquisition and revenue generation (increase our conversion rate of traffic to names from 4% to +8%) • Develop and optimize a first-class digital experience for our community with clear digital journeys and revenue targets for key personas in target verticals. Including building out the entire funnel, from re-defining marketable names acquisition models to paid conversion strategies • Lead the development and management of digital assets (websites, landing pages, emails, ebooks and ads), working as an individual contributor alongside our resources • Partner closely with marketing, sales, and events teams to ensure proper messaging, timing, and execution of campaigns across all channels • Act as primary liaison between SaaStr’s marketing team and sponsors (existing, lapsed and prospective). Strategize with existing sponsors on how to co-market to help them maximize their sponsorships. Partner closely with our Sponsor Success, Sales and Outbound leads to look for ways to expand revenue, and develop an on-going Sponsor communications calendar. • Work closely with SaaStr leadership to find ways to continually expand and grow Saastr’s media. Including, but not limited to, new product launches, working on long-tail content (ebooks and print), and event-related to SaaStr’s ongoing calendar of events.
Requirements
• Proven experience as a VP of Digital Marketing or another similar role in SaaS or enterprise software • Strong understanding of paid digital marketing channels and tactics • Experience with Marketo strongly preferred • Excellent communication and leadership skills • Experience managing teams of marketers and outsourced agencies • Comfortable working in a lean, fast-paced startup environment • Track record of meeting or exceeding marketing revenue targets • Ability to work independently and with cross-functional stakeholders • Bachelor’s Degree in Marketing or related field required, MBA a plus
Benefits
• Competitive salary • Equity • Health, dental, and vision insurance • Generous PTO policy
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