Marketing Technology Manager

March 6

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Logo of Safeguard Global

Safeguard Global

Safeguard Global is a company that provides services and solutions to aid businesses in expanding and managing their workforce internationally. They specialize in global payroll, workforce solutions, and providing compliance expertise to ensure businesses adhere to different regulatory requirements around the world. Their goal is to help businesses operate globally with ease, offering support in navigating complex international employment issues.

Global Managed Payroll • Global Outsourcing • Global Professional Services • Global Employer of Record • Global HR Consulting

1001 - 5000 employees

🤝 B2B

📋 Compliance

👥 HR Tech

💰 Venture Round on 2019-05

📋 Description

• Own and optimize the entire MarTech stack, including tools like Pardot, Demandbase/6sense, Chili Piper, NeverBounce, ZoomInfo Form Complete, and Zapier. • Manage Google Tag Manager and Chili Piper chat tools for a global website. • Evaluate and implement new marketing technology solutions to improve team efficiency and campaign effectiveness. • Partner with sales operations on lead scoring, lead routing (using LeanData), and marketing attribution tracking. • Define and enforce a strategy for standardized nomenclature across Salesforce fields, campaigns, and UTM tags to ensure clean, consistent data flows through all systems. • Create processes for ongoing data hygiene, leveraging tools like NeverBounce and ZoomInfo Maintain GDPR compliance and other data privacy standards across marketing systems and processes. • Oversee campaign tracking, reporting, and analytics to measure and improve marketing ROI. • Ensure seamless integration between marketing automation, CRM, and other tools in the stack. • Provide strategic recommendations to improve marketing efficiency and scalability.

🎯 Requirements

• Proven experience managing marketing operations and MarTech stacks in a B2B environment. • Deep expertise in tools like Pardot, Salesforce, Demandbase/6sense, Chili Piper, LeanData, and Google Tag Manager. • Strong understanding of ABM principles, lead scoring methodologies, and marketing attribution tracking. • Experience creating standardized data strategies (e.g., nomenclature for Salesforce fields, campaigns, UTM tags). • Excellent analytical skills with the ability to translate data into actionable insights. • Demonstrated success leading and mentoring team members. • Familiarity with headless website CMS platforms like Contentful or Strapi.

🏖️ Benefits

• Autonomy & Flexibility (Work in Any Way): Be supported with as much flexibility as possible. • Bonding Leave: Enjoy paid leave to bond with your new family member. • 2 Charitable Days: Contribute to causes you believe in. • Reward & Recognition Program: Be rewarded for your success and championing our values. • Corporate bonus/SIP: All Guardians are eligible for our annual bonus scheme or sales incentive plan. • Coworking Space : Need to meet with a client, utilize admin services or just get out of the house? We’ve got you covered with flexible workspace options based on location.

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