Digital Marketing and Analytics Manager

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Sage Growth Partners

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health information technology consulting • strategy development • thought leadership • management consulting

11 - 50

Description

• Develop and Implement Digital Strategies: Build, plan, and manage integrated digital marketing campaigns for both the agency and its retained healthcare clients. • Lead Campaign Execution: Oversee digital marketing needs including SEO/SEM, email marketing, social media, display advertising, and database marketing. • Teams and Vendor Collaboration: Work with internal teams and external partners to execute digital campaigns, ensuring alignment with client objectives and timelines. • Monitor and Optimize Campaign Performance: Measure and report on the performance of digital campaigns, analyzing data to assess ROI and KPIs. Make data-driven decisions to optimize campaign effectiveness. • Manage Social Media Presence: Oversee the creation, execution, and monitoring of social media strategies to enhance client visibility and engagement. • Budget Management: Prepare and manage digital marketing budgets, ensuring campaigns are executed within scope and cost-efficiency. • Develop Growth Strategies: Brainstorm and implement creative strategies for driving growth and client engagement across digital platforms. • Stay Current with Trends: Stay up to date on the latest digital marketing tools, technologies, and trends to ensure the agency remains competitive in the marketplace. • Competitor Analysis: Conduct research to benchmark against competitors and identify opportunities for client growth. • Healthcare Thought Leadership: Stay informed of healthcare trends and industry news, sharing insights via social media and thought leadership content.

Requirements

• Education: Undergraduate degree in marketing or a related field. • Experience: 5+ years of proven experience in digital marketing, particularly in B2B and B2C contexts. • Healthcare Expertise: Prior experience in healthcare marketing is preferred, with knowledge of industry nuances and trends. • Digital Marketing Channels Expertise: In-depth understanding of digital marketing channels including SEO/SEM, social media, email marketing, and display advertising. • Technical Skills: Familiarity with web analytics tools (e.g., Google Analytics), CMS platforms (e.g., WordPress), and marketing automation software (e.g., Mailchimp, Pardot). • Google AdWords Experience: Expertise in setting up, managing, and optimizing Google AdWords campaigns. • Content Management and A/B Testing: Experience with A/B testing and optimizing content through data-driven insights. • Analytical Mindset: Strong analytical and data interpretation skills to drive performance improvements. • Project Management Skills: Proven ability to manage multiple projects and balance competing priorities while meeting deadlines. • Communication: Strong interpersonal and communication skills with the ability to influence teams, clients, and partners. • Innovative Thinker: Ability to think critically, solve problems, and adapt to changing circumstances in a fast-paced environment. • Team Collaboration: A team player who can collaborate with cross-functional teams, providing guidance and leadership.