Digital Marketing and Analytics Manager

October 30, 2024

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Sage Growth Partners

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Sage Growth Partners is a consulting firm specializing in growth strategy and marketing for healthcare organizations. They focus on value-driven solutions, connecting research to all aspects of their work to discover opportunities and circumvent potential pitfalls. Their services include go-to-market strategy, positioning and messaging, brand advancement, demand generation, and patient acquisition. Their approach is to become a partner in solving complex market challenges, creating value, and achieving sustainable growth for their clients, ranging from startups to large publicly traded companies. Sage Growth Partners is recognized for its creativity and effectiveness in healthcare marketing, earning numerous awards. As a full-service agency, they combine strategic consulting with comprehensive marketing and communications to help healthcare organizations maximize their market opportunities.

health information technology consulting • strategy development • thought leadership • management consulting

11 - 50 employees

⚕️ Healthcare Insurance

📋 Description

• Develop and Implement Digital Strategies: Build, plan, and manage integrated digital marketing campaigns for both the agency and its retained healthcare clients. • Lead Campaign Execution: Oversee digital marketing needs including SEO/SEM, email marketing, social media, display advertising, and database marketing. • Teams and Vendor Collaboration: Work with internal teams and external partners to execute digital campaigns, ensuring alignment with client objectives and timelines. • Monitor and Optimize Campaign Performance: Measure and report on the performance of digital campaigns, analyzing data to assess ROI and KPIs. Make data-driven decisions to optimize campaign effectiveness. • Manage Social Media Presence: Oversee the creation, execution, and monitoring of social media strategies to enhance client visibility and engagement. • Budget Management: Prepare and manage digital marketing budgets, ensuring campaigns are executed within scope and cost-efficiency. • Develop Growth Strategies: Brainstorm and implement creative strategies for driving growth and client engagement across digital platforms. • Stay Current with Trends: Stay up to date on the latest digital marketing tools, technologies, and trends to ensure the agency remains competitive in the marketplace. • Competitor Analysis: Conduct research to benchmark against competitors and identify opportunities for client growth. • Healthcare Thought Leadership: Stay informed of healthcare trends and industry news, sharing insights via social media and thought leadership content.

🎯 Requirements

• Education: Undergraduate degree in marketing or a related field. • Experience: 5+ years of proven experience in digital marketing, particularly in B2B and B2C contexts. • Healthcare Expertise: Prior experience in healthcare marketing is preferred, with knowledge of industry nuances and trends. • Digital Marketing Channels Expertise: In-depth understanding of digital marketing channels including SEO/SEM, social media, email marketing, and display advertising. • Technical Skills: Familiarity with web analytics tools (e.g., Google Analytics), CMS platforms (e.g., WordPress), and marketing automation software (e.g., Mailchimp, Pardot). • Google AdWords Experience: Expertise in setting up, managing, and optimizing Google AdWords campaigns. • Content Management and A/B Testing: Experience with A/B testing and optimizing content through data-driven insights. • Analytical Mindset: Strong analytical and data interpretation skills to drive performance improvements. • Project Management Skills: Proven ability to manage multiple projects and balance competing priorities while meeting deadlines. • Communication: Strong interpersonal and communication skills with the ability to influence teams, clients, and partners. • Innovative Thinker: Ability to think critically, solve problems, and adapt to changing circumstances in a fast-paced environment. • Team Collaboration: A team player who can collaborate with cross-functional teams, providing guidance and leadership.