SEO and SEM Specialist
July 9
Description
• In this role, you will play a key part in developing and executing SEO and SEM strategies for multiple websites with the goal of driving traffic, increasing conversions, optimizing website performance, and implementing successful campaigns • You'll be able to work on our marketing team to ensure the success of our digital marketing initiatives
Requirements
• Bachelor’s degree in marketing, business, or a related field • Proven technical SEO experience • Proficiency in keyword research using tools like SEMrush or Google Keywords Planner • In-depth knowledge of on-page optimization including how to optimize content, meta tags, headings, and internal linking to improve crawlability • Knowledge of off-page optimization including link building strategy, outreach techniques, and managing backlinks to increase domain authority • Proven experience with Google Analytics and Google Search Console to analyze traffic trends, user behavior, and campaign effectiveness • Previous experience managing paid search campaigns (Google Ads, Bing Ads) including keyword selection, ad copywriting, bid management, and performance analysis • Understanding of CRO principles and techniques to improve website usability, design, and call to action effectiveness • Strong communication skills to share SEO/SEM strategies, findings, and recommendations across multiple audiences • Ability to effectively manage at least 10 websites
Benefits
• Health Care Plan (Medical, Dental & Vision) • Retirement Plan (401k, IRA) • Life Insurance (Basic, Voluntary & AD&D) • Paid Time Off (Vacation, Sick & Public Holidays) • Training and Development opportunities
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