EMEA PR Manager

March 12

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SANS Institute

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SANS Institute is a leading organization specializing in cybersecurity training and education, providing a wide range of hands-on courses, certifications, and degree programs aimed at enhancing the skills and expertise of cybersecurity professionals. Founded in 1989, it offers expert-led training sessions globally, alongside resources like webinars and podcasts to support ongoing learning and development in the cybersecurity field. SANS Institute is dedicated to helping individuals and organizations mitigate cyber risks through rigorous training that aligns with industry standards and best practices.

Information Security Training • Digital Forensics Courses • Cyber Security Training • Security Awareness Training • Penetration Testing Courses

201 - 500 employees

Founded 1989

🔒 Cybersecurity

📚 Education

☁️ SaaS

📋 Description

• Responsible for developing and executing SANS EMEA and SANS APAC-wide communication efforts, positioning SANS as leaders in Cybersecurity training and certification. • This role is essential in ensuring that SANS communicates its value effectively across diverse audiences and regions. • Provide support to an innovative, multichannel communications strategy, leveraging various platforms and media to distribute impactful stories to target audiences in our key regions.

🎯 Requirements

• Bachelor’s degree in marketing or related field is essential • Minimum of 3+ years’ experience in as a PR Manager • A pro-active forward thinking, team player. • Deep knowledge of the EMEA and APAC media landscape as it pertains to business, mainstream, trade, and technology press. • Experience architecting and executing high-impact media programs on a national and regional level. • Experience managing and expanding a current network of media contacts. • Ability to use own initiative and work independently. • Experience in executing cross-functional demand and lead generation programs and lead nurturing journeys. • Direct experience working with PR Software such as Cision or Meltwater, for media monitoring and engagement reporting. • Experience with data visualisation tools such as Tableau. • Understanding of lead generation best practices. • Marketing, PR, or digital agency experience with a strong understanding of the way brands are activated through social channels. • Able to devise and deliver highly effective, long-term PR and Social Strategies. • Not afraid to challenge the status quo. • Experience in writing external articles, press releases and pitch content. • PC literate with strong MS Office skills. • Ability to perform multiple activities simultaneously. • Excellent written and oral communication skills as well as presentation skills. • Able to work in high pressure situations and deadline driven. • Excellent interpersonal skills. • Excellent time management and organisational skills, with a keen eye for detail. • Ability to work under pressure to deadlines. • Must possess strong communications skills to communicate globally across marketing and other departments.