Head of Brand and Agency Marketing

July 26

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Description

• Scope3 is on a mission to decarbonize media and advertising. • The Head of Brand and Agency Marketing will report into the marketing team and collaborate with our Heads of Agency Partnerships and Buyer Development Team as well as commercial leadership on our business comprising the world’s largest advertisers and agencies, and holding companies. • As an expert in your craft, you obsess over out-marketing the competition and delivering best-in-class experiences. • This role will have both strategic and tactical responsibilities in sales enablement, events, ABM, public relations, and more. • You will be supported by the global marketing team members spanning public relations and communications, product marketing and events. • The ideal candidate thrives in rapid growth environments and excels in managing cross-functional strategies and timelines. • In this role, you’ll work hand-in-hand with Buyer Development & Brand Partnership teams to build, develop, and execute market strategies. • You’ll focus on deeply understanding the needs of our customers and be sure their voice is reflected in market-specific value propositions and marketing activities. • The ideal candidate cares deeply about decarbonizing digital media and advertising, is a strong leader and operator and has the ability to drive outcomes in support of Scope3’s mission and company goals. • You thrive in a start-up environment where everything moves fast, and prioritize collaboration and learning together with fellow ScopeThreeps.

Requirements

• In depth experience and a demonstrable success across all functional aspects of marketing. • Proven experience in strategic partner/channel marketing • Successful track record in and understanding of the ad tech ecosystem who the key players are and how the pieces fit together ie; Brands, Agencies, DSPs, Exchanges SSPs. • Create / executed measurable B2B programs and marketing efforts that deliver against bold business goals. • A strong understanding of branding with excellent written and verbal communication skills and strong attention to detail • Proven track record of prioritizing and delivering results in a fast-paced environment with continuously evolving priorities • Intellectually curious and unafraid to get your hands dirty analyzing what’s working and what’s not. • Ability to translate technical concepts to non-technical audiences. Familiarity with the digital advertising ecosystem and key players. • Outstanding communication skills and the ability to translate complex concepts into simple and compelling marketing messages. • Proficient in the use of CRM and marketing automation tools (HubSpot a plus).

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