Product Marketing Lead, AdTech Platforms

August 23

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Scope3

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Description

• Lead product marketing for Scope3’s Adtech Platform and Publisher customers, working closely with product management, marketing and commercial teams to bring products to market and craft messaging that drives demand while strengthening Scope3’s position as a leader in the decarbonization of digital advertising. • Help build better products and sell them more effectively, while promoting a shared internal understanding of customer and market needs. • Establish deep expertise of Scope3’s platform and products and the value they provide our partners. Use this knowledge to inform product development and craft high-impact messaging that drives demand and product adoption. • Equip commercial teams with the tools and training to be successful including sales pitches, assets and messaging.

Requirements

• Strong understanding of the Adtech / Programmatic ecosystem and has demonstrated the ability to drive business results • Experience with product commercialization, from customer needs to go-to-market execution • Experience partnering with marketing to develop and execute B2B marketing strategies and programs that produce great results • Experience supporting commercial teams selling to multiple customer segments with unique needs • Strong understanding of business value and decision-making • Intellectually curious and unafraid to analyze what’s working and what’s not, with a hands-on approach to problem-solving • Exceptional communicator (writing, collaborating, negotiating, persuading, public speaking, and listening) capable of articulating complex concepts to diverse audiences. • Experience in the ad tech ecosystem, including familiarity with platforms, publishers, and data providers • Proven ability to prioritize and deliver results in a fast-paced environment in a rapidly-evolving market. • Ability to translate technical concepts to non-technical audiences, with familiarity in the digital advertising ecosystem.