Growth Lead

February 11

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SecondShop

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SecondShop is an online retailer that specializes in providing high-quality, certified home appliances at reduced prices, focusing on sustainability and waste reduction. By offering a variety of open-box and scratch-and-dent products, SecondShop helps customers save on major brands while also diverting products from landfills. With services such as delivery, installation, and responsive customer support, SecondShop aims to deliver great value and a seamless shopping experience for all consumers.

11 - 50 employees

Founded 2023

🛍️ eCommerce

🛒 Retail

🧘 Wellness

📋 Description

• SecondShop is looking for a hands-on Growth Lead with a strong background in B2C product marketing to drive customer acquisition and engagement. • This role will focus on growth hacking by blending organic and paid marketing channels. • Build and execute a comprehensive growth plan focused on high-impact growth across multiple channels targeting SecondShop’s ideal customer profile(s). • Run frequent, data-driven growth experiments to quickly identify the most effective tactics for rapid customer acquisition and retention. • Identify and implement innovative organic growth strategies, including SEO optimization and content marketing. • Lead cost-effective paid campaigns where appropriate, ensuring paid efforts integrate seamlessly with organic strategies. • Work closely with product and engineering teams to leverage product-led growth techniques. • Analyze growth metrics to identify key levers for growth.

🎯 Requirements

• 3-5+ years of experience in growth marketing, digital marketing, or a similar role, within a B2C startup or high-growth environment with a focus on marketing consumer products to end-users. • Demonstrable experience driving growth through both organic and paid marketing strategies with clear examples of successful initiatives in a B2C organization. • Strong ability to use data and analytics to drive decision-making and identify growth opportunities. • Resourceful problem solver who can find and execute growth opportunities creatively, even with limited budgets. • Familiarity with growth and analytics tools (e.g., Google Analytics, HubSpot, etc.) and experience with SEO and content marketing best practices. • Ability to work cross-functionally with product, design, and engineering teams to drive growth objectives. • Comfortable with rapid iteration and responding to the changing needs of a fast-paced startup environment.

🏖️ Benefits

• A competitive base salary, along with a comprehensive benefits package, including health, dental, and vision coverage. • Enjoy the flexibility of remote work with occasional travel to attend in-person team meetings or events. • Access to exclusive discounts on SecondShop products for yourself and your family. • Ample opportunities to take on new challenges, contribute to shaping the company’s future, and take ownership of key initiatives. • Join a passionate and mission-driven team that values collaboration, innovation, and a shared commitment to sustainability and responsible shopping.