Senior Director, Lifecycle Marketing

2 days ago

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Self Financial, Inc.

WebsiteLinkedInAll Job Openings

Financial technology • Consumer financial services • Consumer services • Financial services • fintech

51 - 200 employees

Founded 2015

💸 Finance

💳 Fintech

Description

• Self Financial is a venture-backed, high-growth FinTech company with a mission to increase economic inclusion and financial resilience by empowering people to build credit and build savings. • Seeking an experienced, data-driven Sr. Director, Lifecycle Marketing to drive lifecycle marketing strategy. • Manage and grow high performing lifecycle marketing team to improve customer activation, monetization, and retention for financial products. • Collaborate closely with marketing, product, analytics, and design teams. • Gain deep understanding of customer data, develop processes for program execution, and own lifecycle marketing strategy for core business KPIs. • Lead strategies for personalized lifecycle programs involving email, push, and SMS communications. • Develop personalized customer messaging flows based on deep customer understanding. • Own engagement, activation, and retention KPIs in alignment with product and analytics teams.

Requirements

• 12+ years of experience in marketing or a related field with focus on lifecycle or retention marketing • B2C marketing experience in complex customer data environments, with direct experience in fintechs or scaled B2C organizations • Experience in fast pace organizations with complex customer journeys • In-depth, hands-on experience with CRMs, and marketing automation platforms, building complex multi-channel user flows (Braze is a plus, but includes Responsys, Iterable, Urban Airship, etc.) • Strong leadership skills, with the ability to define and articulate a vision, build rapport with stakeholders, and champion team members to move projects forward • Expertise in customer segmentation strategies and subscriber management across multiple channels (email, push, sms), deliverability and CAN-SPAM laws • HTML & templating language knowledge to coach the team on messaging builds • Experience in leading and growing marketing teams with desire and ability to get hands dirty • Extreme comfort with ambiguity • Experience using reports and dashboards to identify trends to inform marketing strategies - Excel, Tableau or other BI tools etc. (don’t worry, we have an analytics team to help)

Benefits

• Company Equity in the form of Stock Options • Quarterly performance-based bonuses • Generous employer-paid health, vision and dental insurance coverage • Flexible vacation policy • Educational assistance • Free gym membership • Casual dress code • Team building events and activities • Remote work arrangements/ flexible work schedule • Paid parental leave