Marketing Manager

September 23

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ShakaCode

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Ruby on Rails • Software Development • Web Applications • Webpack • ReasonML

11 - 50 employees

Founded 2011

Description

• Develop and implement a comprehensive marketing strategy using the StoryBrand framework and Marketing Made Simple principles. • Design the creation and execution of marketing campaigns across social media, content marketing, SEO, and email channels. • Craft clear, customer-focused messaging that resonates with our target audience. • Contribute to enhancing Shakacode's brand visibility and generating leads through targeted marketing efforts. • Create and manage a marketing funnel that nurtures leads and converts them into clients, using StoryBrand and other proven marketing techniques. • Collaborate with internal teams to ensure consistent messaging and alignment across all platforms. • Develop and implement effective sales strategies to expand Shakacode's client base. • Identify and pursue new business opportunities, managing the sales process from lead generation through to closing. • Build and maintain strong relationships with potential clients, understanding their needs and delivering tailored proposals. • Collaborate closely with development and design teams to align sales efforts with client expectations. • Work with the leadership team to ensure sales and marketing strategies are aligned with business objectives. • Partner with product and design teams to ensure a seamless alignment between marketing, sales, and product offerings. • Provide insights from the market to inform ongoing product development and service refinement.

Requirements

• Proven experience in marketing, with a strong focus on digital marketing and content-driven strategies. • Expertise in the StoryBrand framework and Marketing Made Simple techniques, with a proven ability to execute these strategies. • Experience with key marketing channels such as social media, content marketing, SEO, and email marketing. • Proficiency in English • Experience working in a remote, distributed team environment, with comfort in cross-cultural collaboration. • Have previous experience with HubSpot for campaign management and analytics. • Understands Donald Miller’s StoryBrand and Marketing Made Simple frameworks or is eager to gain experience and apply them effectively • Have excellent communication and storytelling skills. • Can thrive in a fast-paced, collaborative environment. • Are fluent in English and proficient in SEM, and SEO strategies. • Experience with social ads and influencer marketing. • Are based in South America, Central America, or Mexico.

Benefits

• Engage with a global team on projects like https://data.shakacode.com/, Hichee.com, besides the software services at shakacode.com • Diverse Projects: Work on a wide array of projects that span various industries, ensuring every day is both challenging and rewarding. • Remote-Friendly: Embrace the flexibility of remote work, allowing you to balance your professional and personal life seamlessly. • Impactful Work: Contribute to projects that not only drive business success but also have a positive impact on users across the globe. • Continuous Learning: With access to a wealth of resources and a team of seasoned experts, the learning never stops.