Email and SMS Marketing Associate w/Sense of Humor - C

August 9

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Shinesty

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We created Shinesty for one reason and one reason only: To force the world to not take itself too seriously.

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💰 Series A on 2020-06

Description

• Support the development and execution of email marketing campaigns using Klaviyo to drive customer engagement, retention, and sales. • Manage email schedules, ensuring timely and relevant communication with customers. • Collaborate with copy and design teams for content creation. • Contribute to the design, content creation, and segmentation of email campaigns, ensuring alignment with our brand strategy. • Monitor and report on email performance metrics, providing insights for optimization to improve open rates, click-through rates, and conversions. • Ensure compliance with email marketing best practices and legal requirements. • Assist in designing and implementing effective SMS marketing campaigns using Wunderkind to complement email marketing efforts. • Develop targeted SMS strategies to reach customers with personalized and timely messages. • Manage SMS lists, ensuring accurate segmentation and compliance with privacy regulations. • Track and analyze SMS campaign performance, providing insights for adjustments to maximize engagement and ROI. • Support the creation and execution of integrated email and SMS marketing strategies to drive traffic, customer acquisition, and sales. • Measure and analyze campaign performance, providing recommendations for strategy adjustments as needed. • Stay up-to-date with the latest trends and practices in email and SMS marketing. • Collaborate with internal teams, such as social media, content marketing, and e-commerce, to ensure cohesive and effective marketing efforts. • Communicate effectively with external partners and vendors to optimize email and SMS tools and resources. • Report to and work closely with the Sr. Director of Retention to align on strategies, goals, and performance metrics.

Requirements

• At least 5+ years of professional experience in digital marketing, especially in email and SMS marketing. • Experience working with retail, CPG, or apparel brands either in-house or at an agency. • Exceptional English skills, both written and verbal. • Ability to build strong relationships and maintain a network of contacts. • Deep knowledge of email and SMS marketing tools, including Klaviyo and the latest digital trends. • Experience with Shopify for e-commerce integration. • Analytical, results-oriented, and passionate about marketing and growth.

Benefits

• Competitive Salary paid in USD. • Flexible PTO, no need to accrue time. • Flexible working hours, just get your stuff done and generate results. • All the tools and resources you need to be successful in this role.