Shipa
Shipa is a logistics company providing an array of integrated e-commerce solutions to businesses looking to expand globally. With a focus on logistics, Shipa offers cross-border fulfillment services, last-mile delivery, air and ocean freight, and international shopping solutions. Their services include real-time freight rates, customs clearance, warehousing, and delivery management for both commercial and personal shipments. Shipa uses advanced digital tools like mobile apps, REST API integration, and customized dashboards to enhance logistics operations and performance tracking. Their aim is to streamline the supply chain process for merchants selling into and across the Middle East region, and they back this with strong customer service and a commitment to excellence.
Marketing Operations Specialist
October 31, 2024
Shipa
Shipa is a logistics company providing an array of integrated e-commerce solutions to businesses looking to expand globally. With a focus on logistics, Shipa offers cross-border fulfillment services, last-mile delivery, air and ocean freight, and international shopping solutions. Their services include real-time freight rates, customs clearance, warehousing, and delivery management for both commercial and personal shipments. Shipa uses advanced digital tools like mobile apps, REST API integration, and customized dashboards to enhance logistics operations and performance tracking. Their aim is to streamline the supply chain process for merchants selling into and across the Middle East region, and they back this with strong customer service and a commitment to excellence.
Description
• iContainers simplifies global shipping for businesses and individuals. • Supports marketing initiatives, optimizes processes, and ensures seamless data integration. • Manage day-to-day operations within Pardot, including campaign setup and email automation. • Develop and execute email marketing campaigns for lead nurturing and customer retention. • Ensure Pardot and Salesforce integration for accurate lead tracking. • Implement and maintain cross-platform analytics tracking for data collection. • Build and maintain reporting dashboards in Salesforce for key metrics insights. • Work with the marketing team to design and execute digital marketing campaigns. • Manage and optimize the lead database with proper segmentation. • Evaluate and recommend new marketing tools or integrations for enhanced operations.
Requirements
• Bachelor's degree in Marketing, Business, Data Science, or a related field. • 2-4 years of experience in marketing operations, with a strong focus on Pardot (Salesforce Account Engagement) and CRM platforms. • Demonstrated experience in analytics tracking across digital channels, including website traffic, email marketing performance, and conversion tracking. • Familiarity with A/B testing methods and tools to improve campaign performance. • Proficiency in using CRM and marketing automation platforms, specifically Salesforce and Pardot. • Strong analytical skills to assess campaign performance, with the ability to create dashboards and reports in Salesforce. • Experience with Google Analytics, marketing automation workflows, and UTM tracking setup. • Ability to manage multiple projects simultaneously, with attention to detail and deadlines. • Proficiency in Salesforce reports and dashboards for marketing analytics. • Experience with data visualization tools such as Kibana, Tableau, Power BI, or Google Data Studio. • Knowledge of HTML/CSS for email template editing and troubleshooting. • Experience with cross-platform attribution modeling and marketing ROI analysis. • Experience using API is a plus. • Proficiency in database management and SQL. • Ability to learn and adapt to new technologies quickly. • Attention to detail and accuracy. • Ability to work independently and as part of a team • Teamwork and Collaboration • Quality and Results focused • Learning Agility • Creativity and innovation • Service Excellence • Agility and Adaptability • Communication • Planning and Organizing • Problem Solving.
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