Outbound Marketing Specialist
October 31
Description
• iContainers is an online freight forwarding platform simplifying global shipping. • Develop and execute outbound marketing strategies to attract new business. • Requires a strategic thinker with strong communication and analytical skills. • Design and implement targeted outbound marketing campaigns highlighting logistics services. • Conduct cold outreach to potential clients in logistics and supply chain. • Collaborate with sales and business development teams for lead generation. • Measure and analyze the success of outbound campaigns. • Use CRM platform (Salesforce) to manage prospect databases. • Support outbound marketing initiatives around logistics-related events. • Manage social media channels, focusing on LinkedIn for B2B. • Work closely with sales, operations, and product development teams. • Stay updated with outbound marketing tools for business objectives.
Requirements
• Bachelor's degree in Marketing, Business, Communications, or a related field. • 2-4 years of outbound marketing experience, focusing on logistics, transportation, or supply chain services. • Experience in using B2B outbound marketing tools such as LinkedIn Sales Navigator. • Excellent communication skills with the ability to craft industry-specific messaging that resonates with logistics buyers and decision-makers • Experience using CRM tools (e.g., Salesforce, HubSpot) and email marketing platforms. • Ability to manage multiple campaigns simultaneously and work effectively in a fast-paced environment. • Knowledge of B2B marketing and lead generation techniques specific to logistics services.
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