Outbound Marketing Specialist
October 31
Description
• iContainers is an online freight forwarding platform simplifies global shipping for businesses and individuals. • Develop and execute outbound marketing strategies to attract new business. • Requires a strategic thinker with strong communication and analytical skills. • Design and implement targeted outbound marketing campaigns. • Conduct cold outreach via email and phone to potential clients. • Collaborate with sales and business development teams to identify target industries. • Measure and analyze the success of outbound campaigns. • Use our CRM platform (Salesforce) and sales enablement tools (SalesLoft). • Continuously evaluate Support outbound marketing initiatives. • Manage our social media channels, primarily focusing on LinkedIn. • Work closely with the sales, logistics operations, and product development teams. • Be up-to-date with outbound marketing tools.
Requirements
• Bachelor's degree in Marketing, Business, Communications, or a related field. • 2-4 years of outbound marketing experience, focusing on logistics, transportation, or supply chain services. • Experience in using B2B outbound marketing tools such as LinkedIn Sales Navigator. • Excellent communication skills with the ability to craft industry-specific messaging that resonates with logistics buyers and decision-makers • Experience using CRM tools (e.g., Salesforce, HubSpot) and email marketing platforms. • Ability to manage multiple campaigns simultaneously and work effectively in a fast-paced environment. • Knowledge of B2B marketing and lead generation techniques specific to logistics services. • Understands the logistics industry, including freight forwarding, warehousing, transportation, and supply chain management. • Strong analytical skills to assess campaign performance and optimize strategies. • Knowledge of B2B marketing and lead generation techniques specific to logistics services. • Experience working with logistics-related technologies or platforms (e.g., TMS, WMS, ERP systems). • Familiarity with regulatory and compliance requirements in logistics, such as customs regulations, international shipping, or freight tariffs. • Understanding of digital marketing and account-based marketing (ABM) strategies. • Proficiency in Google Analytics, Excel, and campaign A/B testing tools • Ability to learn and adapt to new technologies quickly. • Attention to detail and accuracy. • Ability to work independently and as part of a team.
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