Shipa
Shipa is a logistics company providing an array of integrated e-commerce solutions to businesses looking to expand globally. With a focus on logistics, Shipa offers cross-border fulfillment services, last-mile delivery, air and ocean freight, and international shopping solutions. Their services include real-time freight rates, customs clearance, warehousing, and delivery management for both commercial and personal shipments. Shipa uses advanced digital tools like mobile apps, REST API integration, and customized dashboards to enhance logistics operations and performance tracking. Their aim is to streamline the supply chain process for merchants selling into and across the Middle East region, and they back this with strong customer service and a commitment to excellence.
Outbound Marketing Specialist
October 31, 2024
Shipa
Shipa is a logistics company providing an array of integrated e-commerce solutions to businesses looking to expand globally. With a focus on logistics, Shipa offers cross-border fulfillment services, last-mile delivery, air and ocean freight, and international shopping solutions. Their services include real-time freight rates, customs clearance, warehousing, and delivery management for both commercial and personal shipments. Shipa uses advanced digital tools like mobile apps, REST API integration, and customized dashboards to enhance logistics operations and performance tracking. Their aim is to streamline the supply chain process for merchants selling into and across the Middle East region, and they back this with strong customer service and a commitment to excellence.
📋 Description
• iContainers is an online freight forwarding platform simplifies global shipping for businesses and individuals. • Develop and execute outbound marketing strategies to attract new business. • Requires a strategic thinker with strong communication and analytical skills. • Design and implement targeted outbound marketing campaigns. • Conduct cold outreach via email and phone to potential clients. • Collaborate with sales and business development teams to identify target industries. • Measure and analyze the success of outbound campaigns. • Use our CRM platform (Salesforce) and sales enablement tools (SalesLoft). • Continuously evaluate Support outbound marketing initiatives. • Manage our social media channels, primarily focusing on LinkedIn. • Work closely with the sales, logistics operations, and product development teams. • Be up-to-date with outbound marketing tools.
🎯 Requirements
• Bachelor's degree in Marketing, Business, Communications, or a related field. • 2-4 years of outbound marketing experience, focusing on logistics, transportation, or supply chain services. • Experience in using B2B outbound marketing tools such as LinkedIn Sales Navigator. • Excellent communication skills with the ability to craft industry-specific messaging that resonates with logistics buyers and decision-makers • Experience using CRM tools (e.g., Salesforce, HubSpot) and email marketing platforms. • Ability to manage multiple campaigns simultaneously and work effectively in a fast-paced environment. • Knowledge of B2B marketing and lead generation techniques specific to logistics services. • Understands the logistics industry, including freight forwarding, warehousing, transportation, and supply chain management. • Strong analytical skills to assess campaign performance and optimize strategies. • Knowledge of B2B marketing and lead generation techniques specific to logistics services. • Experience working with logistics-related technologies or platforms (e.g., TMS, WMS, ERP systems). • Familiarity with regulatory and compliance requirements in logistics, such as customs regulations, international shipping, or freight tariffs. • Understanding of digital marketing and account-based marketing (ABM) strategies. • Proficiency in Google Analytics, Excel, and campaign A/B testing tools • Ability to learn and adapt to new technologies quickly. • Attention to detail and accuracy. • Ability to work independently and as part of a team.
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