SEO Content Manager
February 21, 2023
Description
• Develop and execute content marketing plan to prioritize and develop content to drive traffic to our site grounded in analysis • Produce content calendar and write copy to publish to the Shop Your Way blog • Work with partners to identify opportunities to drive backlinks and shared content opportunities • Optimize search performance recommending, implementing and using popular SEO tools like Ahrefs, SEMrush, and Screaming Frog • Lead internal linking campaigns to help support revenue-driving pages • Identify underperforming and duplicate pages to inform content maintenance workflows • Collaborate on Google algorithm update coverage including detailed postmortem analyses • Audit competitors to pinpoint growth opportunities to help inform net new content creation and/or maintenance workflows • Build Google Data Studio dashboards to support communication to leadership teams • Respond to ad-hoc requests with detailed analysis (e.g. • Which of our categories performed best last quarter? • How is share of voice trending YoY?).
Requirements
• Strong written communication skills • Excellent research skills • Systems mindset • Proficiency in Google Analytics, Search Console, Data Studio, Excel, and Google Sheets • Experience with Wordpress and/or similar CMS platforms • Experience with publishers, agencies, or affiliate marketing is a plus • Excellent written communication skills • Excellent
Benefits
• The company offers a competitive salary and benefits package. • The company offers a variety of opportunities for growth and advancement. • The company offers a supportive environment where employees can develop their skills. • The company offers a wide range of opportunities for career growth.
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