Product Marketing Manager

February 21, 2023

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Logo of Shop Your Way

Shop Your Way

retail • service • appliance • tools • lawn

10,000+ employees

Founded 2009

👥 B2C

💸 Finance

🛒 Retail

Description

• Work with a team of product marketing and business development professionals to develop and scale truly "never been done before" services and technologies • Define and help execute go-to-market by closely partnering with Product, Sales, BD and Marketing to create market-defining moments and campaigns • Create followership by translating the feature to industry specific benefits and unlocks • Direct and sequence new product/feature launches, enable all customer facing teams with the right mix of assets, programs and content, and influence the product roadmap • Partner with demand generation, campaign, and content teams to ensure we are telling our story consistently across all of our channels

Requirements

• Proven experience working on business-to-business or platform company or two-sided marketplaces in a product marketing or related role • Highly organized with acute attention to detail and a proven track record of working in cross-functional, hypergrowth environments • Experience working with technical stakeholders and sales leaders • Excellent communication skills, both oral and written, including the ability to present complex material to customers, press, and analysts in a compelling way 6 to 10 years of experience working on business-to-developer or platform company or two-sided marketplaces (e.g Lyft, Uber, Instacart) in a product marketing or related role • Bachelor's degree; MBA is a plus, or equivalent • Ability to influence cross-functional teams without formal authority

Benefits

• Increased customer conversion rates • Reduced costs associated with credit card processing • Increased customer loyalty and satisfaction • Increased customer spending • Increased customer satisfaction with digital products and services

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