Director, Demand Generation
October 20
Description
• Singular’s next-gen attribution and analytics power marketers to grow faster by uncovering accurate, granular, and timely performance insights. • Create repeatable, predictable programs from concept to execution to optimization for each stage of the customer lifecycle. • Build and scale a differentiated growth strategy from the ground up. • Develop an ABM strategy surrounding key accounts in partnership with sales. • Monitor, analyze, and report on campaign performance using metrics such as engagement, lead generation, pipeline contribution, and ROI by channel.
Requirements
• 5-10 years of experience in digital marketing, integrated marketing, and marketing operations, including two years as an ABM practitioner. • A strong understanding and set of tools and tactics to address programs with an account-based lens. • Hands-on mastery of Hubspot, along with proficiency in Salesforce. • Obsessive organization - you master managing multiple projects and building work back schedules and Gantt charts. • Excellent analytical skills to interpret performance data, generate insights, and translate them into strategy. • Strong communication and teamwork skills, with the ability to educate and influence others using in-depth data as well as your insights. • Growth mindset, thriving on challenges and opportunities in a fast-paced startup environment. • A strong bias toward action, testing, learning, iterating. • Ability to manage conflicting priorities and remain open and flexible in times of uncertainty. • Tenacious problem-solving skills; uses innate curiosity and strong intellect to overcome any challenge. • Strategic thinking ladders up activities and programs to higher-level business goals.
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