Skills U
Skills U is a comprehensive platform designed to aid career development for modern workplaces. It empowers teams with personalized learning and development solutions, offering a wide array of training, coaching, and career opportunities. The platform integrates with various online course providers and existing HR systems, allowing seamless access to a curated talent marketplace and personalized growth plans. With features such as skill assessment, mentoring programs, and custom training, Skills U supports businesses in optimizing development budgets and improving employee engagement and retention. Skills U collaborates with schools, universities, and employers to close skill gaps and offers a network of expert coaches and trainers.
Digital Marketer
November 14, 2024
Skills U
Skills U is a comprehensive platform designed to aid career development for modern workplaces. It empowers teams with personalized learning and development solutions, offering a wide array of training, coaching, and career opportunities. The platform integrates with various online course providers and existing HR systems, allowing seamless access to a curated talent marketplace and personalized growth plans. With features such as skill assessment, mentoring programs, and custom training, Skills U supports businesses in optimizing development budgets and improving employee engagement and retention. Skills U collaborates with schools, universities, and employers to close skill gaps and offers a network of expert coaches and trainers.
📋 Description
• Participants will embark on a 6 month comprehensive journey into digital marketing, focusing on fundamental concepts and advanced strategies. • The course emphasizes practical skills and real-world applications, fostering collaboration and self-directed learning. • It culminates in a capstone project that showcases participants' digital marketing expertise. • Digital Marketing Fundamentals: Develop a digital-first business mindset and align marketing strategies with business objectives. • Conduct market and customer research to inform segmentation and targeting. • Formulate digital marketing strategies, including revenue and pricing approaches. • Understand branding principles and their application in digital contexts. • Learn to build effective websites and landing pages. • Lead Generation Fundamentals: Explore lead generation techniques and digital marketing funnels. • Utilize CRM tools and understand email marketing basics. • Develop a multi-channel content marketing strategy. • Gain insights into social media marketing fundamentals. • SEO Fundamentals: Understand the core principles of SEO. • Implement on-page SEO and develop SEO-friendly content. • Digital Analytics: Learn the fundamentals of Google Analytics. • Set up event tracking using Google Tag Manager. • Perform data analysis and create reports with Looker Studio. • Google Ads Deep Dive: Master Google Ads essentials and best practices. • Optimize Google Ads campaigns for better performance. • Meta Ads Deep Dive: Understand Meta Ads fundamentals and best practices. • Optimize Meta Ads campaigns effectively. • Alternative Paid Media Channels: Explore alternative PPC channels. • Understand various alternative paid media options. • Capstone Project: Engage in a two-week project to apply learned skills. • Present the project, demonstrating digital marketing proficiency.
🎯 Requirements
• Bahraini national aged 18 years and above • Applicant can be a Jobseeker, an employee, or be self-employed • Meets the requirements of the awarding body and training program
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