Growth Marketing Manager - Search Engine Marketing

5 days ago

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SleepDoctor

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2 - 10 employees

⚕️ Healthcare Insurance

☁️ SaaS

🧘 Wellness

Description

• Lead planning, execution, optimizations, budget pacing, and reporting across paid search platforms • Continuously analyze and experiment to scale campaigns • Develop a data-driven testing roadmap for improvements • Maintain KPI and financial reporting • Interpret trends and make recommendations based on various metrics • Establish feedback loop with internal stakeholders • Collaborate with cross-functional teams to optimize user journey • Stay updated on industry trends to reflect best practices

Requirements

• 4+ years of experience in SEM, in-house or at performance marketing agency • Proven track record of building and scaling paid search programs • Experience working directly in Google and Bing Ads editor • Expertise in analytics and testing methods • Ability to analyze large datasets for insights • Analytical mindset and collaborative, problem-solving approach • Strong interpersonal and communication skills • Genuine curiosity about healthcare and sleep conditions

Benefits

• Medical, vision, and dental insurance • 100% of employee premiums covered • Option for medical FSA and dependent care FSA • 401(k) plan with matching contributions • Paid Time Off in accordance with company policies • Commuter benefits for Seattle-based employees