Senior Manager - Advisor Marketing

March 5

Apply Now

Receive Emails with Similar Jobs

SmartAsset

WebsiteLinkedInAll Job Openings

An award-winning financial technology company that helps millions of people make smart financial decisions.

Financial Modelling • Personal Finance • Money • Financial Advisors • Retirement

201 - 500

Description

• Develop marketing strategies to drive adoption and retention of users on the SmartAsset Advisor Marketing Platform with minimal support or guidance. • Own discrete marketing campaigns from ideation and opportunity sizing through reporting and optimization. • Analyze campaign performance and make data-driven changes for improvement. • Work with stakeholders on the Sales team to develop campaigns/collateral that improve efficiency or support product communications. • Work with marketing teammates on multi-channel campaigns that require orchestration (ie. SEO, Paid Media). • Collaborate with Product to improve MQL capture rate of smartasset.com. • Report on campaign performance pacing on a weekly, monthly, and quarterly basis. • Manage and improve workflows where possible to improve efficiency.

Requirements

• 5+ years of experience designing and managing B2B marketing campaigns including content creation, segmentation, deployment and iterative testing. • Deep knowledge of email marketing tactics, tools, and industry developments. • Strong written communication skills; able to write marketing copy independently. • Strong analytical skills; makes decisions based on data. • Experience using Google Analytics, Mixpanel, and/or other web analytics platforms. • Familiarity with placing and testing tags in Google Tag Manager or other tag management product.

Benefits

• All roles at SmartAsset are currently and will remain remote - flexibility to work from anywhere in the contiguous US. • Medical, Dental, Vision - multiple packages available based on your individualized needs • Life/AD&D Insurance - basic coverage at 100% company paid, additional supplemental available • Short-term and Long-term Disability • FSA: Medical and Dependant Care • 401K • Equity packages for each role • Time Off: PTO, 3 Month Paid Parental Leave, Secondary Caregiver Leave • EAP (Employee Assistance Program) • Employee Resource Groups supporting our underrepresented communities • Pet Insurance • Home Office Stipend